Brand owners and product manufacturers are putting bets on paperboard for a wide range of packaging needs and specific requirements to solidify brand messaging. “The striking retail-shelf value that paperboard packaging boasts of, apart from reflecting high sustainability quotient, has drawn several retailers put stakes in the paperboard packaging market”, notes analysts. Further, brands harness paperboard packaging for high-quality digital printing, encouraging new design elements in packaging, thus upping the ante for other brands in the paperboard packaging market. Transparency Market Research (TMR) observes that the landscape is increasingly competitive and fairly fragmented, with the presence of several players of various sizes in the paperboard packaging market . The leading six players accounted for more than 60.0% of the share of the global market in 2015. Constant entry of new players in the paperboard packaging market have kept the marketplace increasingly dyna...