The
a new report researched and compiled by the analysts at Transparency Market
Research talks about the overall dynamics of the global frozen pizza
market. As per the findings published by the report, the global
market is expected to grow at a considerable CAGR of 6.5% over the course of
the given forecast period of 2017 to 2026. With such high growth rate, the
frozen pizza market is expected reach an overall valuation worth US$25,971.1 mn
by the end of the given forecast period.
There has been
a substantial increase in the consumption of frozen pizza across different
parts of the world. This is primarily because the leading companies in the
market have introduced a wide range of pizza laced with different ingredients
and attractive toppings. Also, the companies are bringing regional or local
flavors and tastes in their pizzas and thus attracting more customers. Vendors
are also introducing several new toppings because of the growing popularity of
frozen pizzas. Furthermore, vegan froze pizzas are gaining good amount of
traction due to increasing number of population adopting vegan lifestyle.
Some of the
key players in the global frozen pizza market include names such as FRosTA AG,
Connies Pizza, General Mills, Conagra Brands Inc., Atkins Nutritionals, Nestle
S.A., McCain Foods Ltd., and H.J. Heinz among others. The companies in the
market are adopting new and advanced methods to enhance the taste and improve
the overall quality of the frozen pizzas. Heavy investments for researching
about new ingredients that have better taste and cater to large base of customers
is also a key strategy adopted by market leaders.
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From a
geographical standpoint the global frozen pizza market can be segmented into
five key regions namely Europe, Asia Pacific, North America, South America, and
Middle East and Africa. Of these regions, the global market is expected to be
dominated by the North America region. This dominance is largely due to the
presence of several key players in the region coupled with increasing demand
and product varieties.
Changing Lifestyles is changing the
Dynamics of Market
There has been
a growing demand across the globe about frozen food items and especially
pizzas. This s one of the primary reasons behind the growth of the global
frozen pizza market. Rising awareness among masses about the use of frozen food
products is also projected to play an important role in driving the global
frozen pizza market in the coming years of the forecast period.
The world
around us is constantly evolving and that has led to changing food habits and
overall lifestyle. Due to the fast paced and hectic lifestyle, primarily the
working population is giving increasing preference to frozen pizzas. These
pizzas can be directly bought from the market and just need to heat up at the
time of eating. This saves a lot of time for the working professionals. This is
thus a key reason behind the growth of the global frozen pizza market.
In addition to
this, aforementioned factors such as development of new ingredients and heavy
investments by industry leaders is also expected to encourage the growth of the
global frozen pizza market in the near future.
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Increasing Health Awareness Poses
Potent Threat to Market Growth
The growth of
the global frozen pizza market is not without some challenges in its path.
Increasing health concerns such as obesity and high cholesterol levels caused
due to prolonged consumption of fast food is one of the key factors that is
slowing down the growth of the market. In addition to this, growing awareness
among masses about high fitness regimes and consumption of highly nutritious
food is also expected to slow down market growth.
The
information shared that ahs been in this review is based on a TMR report
titled, “Frozen
Pizza Market (Product Type- Thin Crust, Thick Crust, Stuffed Pizza, Other
Types; Toppings- Cheese, Meat, Fruits & Vegetables, Others; Size- Small,
Medium, Large; Distribution Channel- Food Chain Services, Modern Trade,
Departmental Stores, Online Stores, Other Distribution Channel) - Global
Industry Analysis, Size, Share, Growth, Trends and Forecast 2017 – 2026.”
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Report Methodology:
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