In terms of revenue, the global optical brighteners market is
projected to expand at a CAGR of 4.9% from 2018 to 2026, according to a new
research report titled ‘Optical Brighteners Market – Global Industry Analysis,
Value, Share, Growth, Trends, and Forecast, 2018–2026’ published by
Transparency Market Research (TMR) In terms of value, the global optical
brighteners market is expected to reach US$ 2,036 Mn by 2026. The market is
driven by the rise in demand for optical brighteners in detergent products. The
optical brighteners market in Asia Pacific is estimated to expand at a CAGR of
5.4% during the forecast period, owing to the rapid increase in demand for
optical brighteners in the cleaning sector in the region. Based on chemical,
the stilbene segment held major share of the global optical brighteners market
in 2017. However, the diphenyl pyrazoline segment is anticipated to expand
significantly from 2018 to 2026.

Rise in Demand for Detergents Likely to Boost
Market
Based on chemical, the stilbene segment accounted for major share of the
global optical brighteners market in terms of value and volume in 2017.
Stilbene provides excellent whitening properties in several applications.
Optical brighteners absorb lights. This enhances the cloth appearance. The
stilbene compound can be combined with other fluorescence agents for improving
attractive appeal in the commercial applications. This is projected to boost
the optical brighteners market during the forecast period. Stilbene is widely
used to manufacture detergents and cleaning powders. Most detergent
manufacturers use optical brighteners to enhance product quality and cleaning
efficiency. This is projected to propel the demand for optical brighteners.
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High Cost of Investment and Toxic Characteristics
to Restrain Market
Optical brighteners are chemical compounds obtained from long chemical
reactions. The manufacturing process of optical brighteners is carried using
specialized technology and machinery. This increase overall investment cost.
Pure chemical nature provides high toxicity in case of direct human contact.
These factors are anticipated to hamper the market in the near future.
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Cosmetics Industry offers Lucrative Opportunities
Optical brighteners are employed widely in the cosmetics industry due to
their excellent whitening properties. Brightening agents are used to reduce
dark skin shades and circles in various cosmetic products. Whitening agents
play an important role in cosmetic products. Stilbene and diphenyl pyrazoline
are primarily used by cosmetic companies to improve product quality. This is
projected to fuel the optical brighteners market in the near future. Optical
brighteners are widely used for the whitening of pulp and paper products. They
enhance their attractiveness by adding fluorescent agents to paper pulp. Rise
in demand for paper products across the globe is anticipated to drive the
optical brightening market during the forecast period.
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