According
to a new study by TMR, the egg protein market is expected to
reach ~US$
1 Bn in 2019, and
record a Y-o-Y growth of ~6% during the
forecast period. Growth of the egg protein market remains driven by a slew of
factors, which range from rising demand for protein-oriented products, and
changing regulations in the food and beverage industry, to growing awareness
among consumers around the world.
Egg
proteins have different functions such as thickening, leavening, binding,
preservatives/antimicrobial, emulsifying, crystalization, and others. Owing to
the growing end-use applications due to multiple functionalities, binding is
becoming popular, and this segment is expected to grow rapidly at a CAGR of 8.5%,
in the global egg protein market during the period of 2019-2029.
Egg
proteins are used in various industries such as functional beverages, dietary
supplements, sports & infant nutrition, prepared food, bakery &
confectionery, pharmaceuticals, personal care products, dairy & desserts,
meat analogues, breakfast cereals, and protein and nutrition bars. The
use of egg protein is increasing rapidly in sports nutrition, as such, pushing
the growth of the global egg protein market.
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Rising
Health and Wellness Consciousness Creating a Catalytic Effect
With rising
health issues such as obesity, diabetes, and blood pressure, consumers have
become highly conscious about their wellness. From youngsters to older
individuals, all age groups are concentrating on exercising regularly and
following a proper diet plan. Moreover, multiple gym chains, diet centers, and
fitness centers are promoting the consumption of healthy food, dietary
supplements, and other health products, which is further influencing consumers
to opt for egg protein products.
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Egg Protein Market - Rising Focus
on Quality
Consumers
prefer excellence in quality and service. Companies are investing in research
& development to create unique and innovative egg protein products with
great quality. Companies are concentrating on adopting the latest technologies
by which they can maintain high quality standards. Consumers choose brands with
best quality egg protein products, and have various options to choose from.
Competition is increasing rapidly in the egg protein market. Consumers are
ready to pay a good amount for high-quality egg protein products.
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e-Commerce and Online Stores -
Easing Entry Barriers and Distribution Costs
Egg protein
is derived from eggs. The easy availability of eggs in conjunction with high
demand has resulted in increasing number of small-, medium-, and large-scale
manufacturers across the world, which is the reason for the intensive
competition in the egg protein market. To sustain their position in the egg
protein market, companies are manufacturing high-quality egg proteins with
multiple benefits. Manufacturers are focusing on launching new and innovative
products using egg protein.
Online
retail channels provide numerous benefits to small- and medium-scale producers
of egg proteins who might face entry barriers such as high marketing costs.
Online retail channels help minimize the distribution cost and aid their
products in reaching a large number of consumers, which helps increase their
brand awareness and the sale of their products. Multiple online stores also
offer organic, natural, and clean label egg protein products that are not
easily available in regular offline stores.
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Global Egg Protein Market:
Competitive Landscape
Some of the
key players operating in the global egg protein market are Davisco
Foods International, Inc., Kewpie Corporation, Cargill Inc., Rose Acre Farms,
Deb-El Foods, Bouwhuis Enthoven, Wulro BV, Igreca, Sanovo Egg Group, Rembrandt
Enterprises Inc., Interovo Egg Group BV, Adriaan Goede BV, and Now Health
Group, Inc., among others.
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