According to a new study by TMR, the sales of licorice extract are
expected to reach ~US$ - 1.9 Bn in 2019, and record a
Y-o-Y growth of ~4% during the forecast period of 2019 to 2029. Growth
of the licorice
extract market remains driven by a slew of factors,
which range from rising demand for clean label products and changing
regulations in the food and beverage industry, to increasing awareness among
consumers.
Licorice is an evergreen herb, and is predominantly cultivated in West
Asia, Greece, and Turkey. It has been used as an aromatic agent since ancient
times. Licorice was also used as an expectorant. Licorice includes the
glycyrrhizine compound. The unpeeled dried roots and the subterranean stem
(rhizome) are the medicinal components of the plant.
Licorice extract is fifty times sweeter than sugar. Too much
glycyrrhizin glycoside can increase the blood pressure of an individual.
Licorice extract has been historically used for GI complaints. Licorice is
mainly used in the candy and tobacco sectors as a flavoring agent, and to some
extent in the pharmaceutical and beverage sectors. The chemical compounds discovered
in licorice extract were explored for a variety of uses, including cancer
therapy and antiviral activity.
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Preferential Inclination towards Non-modified
Convenience Ingredients
Increasing health and wellness issues have changed the lifestyles and
practices of consumers. They have also converted their preferences for food.
The demand for organic products and ingredients has risen significantly in
recent years, due to this change. As customers move to clean label products,
the demand for licorice extract is also on the rise. Those certified by
regulatory bodies are the more trusted licorice extract products available on
the market. Licorice extracts available in the market are mostly certified
non-GMO, as consumers prefer non-modified ingredients in their products.
Consumers are demanding transparency about the products that they consume, and
want to know the sources of the various ingredients in their food products
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Nutritional Thrust through Innovative Ingredients
Driving Global Demand
Consumer preferences are always changing over time, and demand changes
with ever-changing preferences. The inability to obtain products that fulfill
these demands leads to consumers switching to other brands. Thus, manufacturers
feel the urge to innovate their licorice extract products accordingly. This has
led to manufacturers stipulating high capital to set up R&D facilities that
could cater to these changing demands. Also, the competition between licorice
extract manufacturers is very intense, and innovation is the key to stand out
in this market space. Licorice extract manufacturers are trying to outperform
their competitors in terms of sales and geographical presence. As such, if
manufacturers are unable to provide innovative and high-quality products, the
sales of the company would get affected.
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Global Licorice Extract Market: Competitive
Landscape
Some of the key players in the global licorice extract market are Norevo
GmbH, F&C Licorice Ltd., Mafco Worldwide LLC, Zagros Licorice Co., VPL
Chemicals PVT Ltd., SepidanOsareh Co., ASEH Licorice MFG & Exp. Co.,
Maruzen Pharmaceuticals Co. Ltd., Zelang Group, and Ransom Naturals Ltd.,
and others.
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