According to a new study by TMR, the sales of clean label starch are estimated to reach ~US$ 1.4 Bn in 2019. The clean label starch market is projected to record a Y-o-Y growth of ~6% over the forecast period, to reach a value of US$ 2.5 Bn by 2029.
In recent
years, the global market has been witnessing a new trend of 'clean label' for
most food and beverage products. Over the years, there has been a rise in the
number of health conscious consumers, both, in developed and developing
nations. The combination of several critical factors such as higher penetration
of social media, easy availability of critical information regarding consumers’
desire for healthy lifestyles, consumption of organic and natural products, and
rise in per capita income in several developing nations has been triggering the
demand for clean label products on a global stage. Consumers are now even
considering the type and quality of the food ingredients used in various food
products. According to Ingredion Inc., clean label claims have the potential to
make 64% of
European consumers change brands.
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Clean
Label Starch Market: Preferential Inclination towards Non-Modified Convenience
Ingredients
Rising
concerns about health and wellness have led consumers to change their
lifestyles and habits. These have transformed their food preferences as well.
Due to this shift, the demand for organic products and ingredients has
increased considerably in the past few years. The demand for clean label starch
is also on the rise due to consumers shifting to clean label products. Even
among the clean label starch products that are available in the clean label
starch market, those certified by higher regulatory bodies are trusted more.
Consumers are demanding transparency about the products that they consume, and
want to know the sources of the ingredients in their food products.
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Clean Label Starch Market:
Substantial Growth of Bakery Industry in Emerging Markets
Baked goods
include breads, cakes, biscuits, pastries, breakfast, and other products. Rise
in the per capita consumption of bakery products projects the increasing growth
potential of the global bakery industry. In developing regions such as India
and China, there is significant market potential for baked goods, wherein,
consumer preference is increasing for packaged goods, owing to the influence of
Western culture, changing lifestyles, and increasing demand for flavored and
convenience food products. Thus, clean label starch manufacturers are focusing
on target companies making bakery products to increase their market share in
the clean label starch market, by offering a wide range of clean label starches
used as egg replacements in sponge cakes, pound cakes, donuts, muffins, and
many more products, to improve product quality and shelf life.
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Global Clean Label Starch Market:
Competitive Landscape
Prominent
players in the clean label starch market have been profiled in the clean label
starch market report. Some of the key players in the global clean label starch
market are Ingredion Inc., Cargill Inc., E. I. du Pont de
Nemours, Archer Daniels Midland Company, Tate & Lyle PLC, Euroduna Food
Ingredients GmbH, Roquette Frères S.A. BENEO GmbH, Kent Corporation, MGP
Ingredients, Inc., AGRANA – Beteiligungs AG, American Key Food Products, LLC,
Tereos Starch & Sweeteners Iberia Sa, Thai Flour Co., Ltd., Manildra Group,
Avebe U.A., Amylco LLC, KMC Kartoffelmelcentralen A.M.B.A, Gulshan Polyols
Ltd., SPAC STARCH PRODUCTS (INDIA) LTD., etc.
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