Organic Wine Market: Introduction
A recent
study published by Transparency Market Research on the organic wine market
comprises global industry analysis and opportunity assessment for 2020-2030.
Revenue generated from the global organic wine
market was valued at ~US$ 11 Bn in 2020, which
is expected to expand at a CAGR of ~10.8%, to reach ~US$
30 Bn by 2030.
Increasing Preference for Vegan
Beverages among People to Augment Market Growth
The vegan
trend is moving in new directions; millennials are becoming increasingly
health-conscious and environment sensitive. Vegan is a group of population
choosing a plant-based diet and beverage products to protect the environment
and take better care of their health. Vegan wines are also gaining popularity
among consumers. Vegan wines are made without using any animal products or
byproducts in any step of farming or vinification processes. Traditionally,
casein or a protein found in milk-egg white was used to remove any micro
or tiny particles from wine that cannot be removed using the filtration method.
At present, winemakers either use bentonite, a form of pea protein or clay
to remove particles with the use of non-animal fining products or leave the
particle to sink naturally to the bottom of the wine. This is providing new
market prospects for vegan organic wine.
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Biodynamic and Other Environmental
Factors Influencing Organic Viticulture and Winemaking
Consumers
are increasingly interested in and concerned about the products they buy, as
well as how and where they are produced. The wine community is finding bold,
creative, and innovative ways of satisfying consumer interests, ensuring the
long-term viability and leaving a lighter footprint on our planet. Wine producers
are inclining toward biodynamic wine harvesting and culture. Biodynamic and
other environment-friendly practices do not impact the flavor or taste of
wines. These movements were born largely out of a desire to encourage
environmental and social change. Hence, this factor fuels the demand for
organic wine from consumers that are more concerned about environmental health
and from consumers who believe that biodynamic wines are better and cause
less-intense hangovers.
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Increasing Preference for Organic
Wines to Boost Sales
Health
benefits associated with wine have been in common knowledge for years, and
organic wine is the healthiest of them all. Organic wine has lots of
antioxidants, vitamins, and minerals, which are essential for good human
health. Organic wines are also associated with different features, which make
it more preferable over conventional wines, such as non-GMOs, no synthetic
additives, no added sulfites, less sugar, lower alcohol content, and also
supports sustainable organic farming and production methods. Hence, all these
factors make consumers opt for organic wines. The number of lifestyle diseases
is increasing around the world; people are becoming more concerned about their
health and diets, and prefer food and drinks that are healthy without any
chemical additives.
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Impact of COVID-19: Organic
Wine Market
The
Covid-19 pandemic has deeply impacted the drinks industry global sales to
slump, as the coronavirus crisis has shut down bars and restaurants worldwide.
The wine market is less volatile and gives wine investors the convenience of
owning a non-correlated investment in this period of market stress. Given the
situation, the hospitality industry is among the hardest hit, as companies and
communities have been affected due to rising number of corona patients and
further extension of lockdown.
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million high growth niche products are aligned with your aims. The detailed and
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