Rooibos tea Market: Outlook
Rooibos
tea is an herbal tea, made up of the leaves of rooibos, a plant native to South
Africa. Rooibos tea is also known by its synonyms like red bush tea, African
red tea, etc. Rooibos tea has been very much popular in South Africa for
generations but is now consumed in many countries across the globe. Rooibos tea
has various health benefits; it cures headache, asthma, insomnia, bone
weakness, hypertension, allergies, and premature aging. Rooibos tea has a
sweet, delicate, and aromatic flavor. Rooibos tea contains chemical compounds,
antioxidant, and enzymes that help in reducing inflammation that causes pain
and prevents illness.
In the
global rooibos tea market, the demand for rooibos tea is experiencing huge
surge due to its various health benefits, as it is rich in antioxidants, has
low tannins, and is caffeine free. In the global
rooibos tea market, the demand for rooibos tea is the highest from
Africa, Middle East, American and Asian countries. As the consumption of tea is
very high globally, the demand for rooibos would be high in the forecast
period. Due to an increase in the demand for this product, investors who have
invested in this market can expect high returns in the future.
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Rooibos tea alternative to
green/black tea:
Rooibos
tea has abundant health benefits. It contains antioxidants which help in curing
various health problems. It controls cholesterol levels and provides
cardiovascular benefits. In 2011, a test was taken on the cardiovascular
disease patients 40 people drank 6 cups of Rooibos Tea for six weeks. In the
end, the result was good it reduced the bad cholesterol and increased the good
cholesterol. The primary benefit of consuming Rooibos Tea is that it doesn't
contain caffeine, which is found in coffee, black tea as well as in green tea.
Rooibos Tea is a good option for people who avoid caffeine completely. Rooibos
Tea also controls the blood sugar level in diabetes patients. People are opting
safe way to reduce weight by consuming green tea, but green tea contains
caffeine so for those people who avoid caffeine can take Rooibos Tea for weight
loss purpose. The demand of the Rooibos Tea is increasing due to its various
applications in health care. The demand for Rooibos Tea is growing because it
is a safe beverage as well as a remedy with no side-effects if taken in the
correct quantity.
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Global Rooibos Tea: key players
Some of the
major manufacturers and suppliers operating in Rooibos Tea market are Rooibos
Ltd., Fides Tea Impex Private, SA Tea, SA Rooibos, Lady Bonin's Tea (PTY) Ltd,
English Tea Shop USA Corp, Herbes del Molí, Coop.V., Only Natural Products, The
Tea Spot, CHOU AND ASSOCIATES INC., Serengeti Teas and Spices, and many more
from South Africa, US, India, China, and Greek. An increasing number of herbal
product players are showing their keen interest in introducing Rooibos Tea into
their product portfolio, which is also expected to increase the demand for the
same during the upcoming period.
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Opportunities for market
participants:
Growing
health consciousness globally is the major factor which would raise the demand
for rooibos tea. Most of the people in the region of the Asia Pacific and the
Middle East are opting green tea for health benefits, but it contains caffeine.
Rooibos tea is the best alternative to green and black tea as it doesn’t
contain caffeine and have all the benefits which a green or black tea have. Rooibos
Tea is safer to consume as compared to green and black tea. From brew to
cosmetics, rooibos tea is used for various purposes. The addiction to tea,
mostly in Asia Pacific and Americas is expected to have a significant impact on
the consumption of Rooibos Tea during the forecast period. Also, the trend of
fitness and losing weight is growing globally including the region of India and
nearby countries, for them, Rooibos Tea would be a natural remedy to stay fit.
So by considering the above factors, it would be a great opportunity for the
rooibos tea manufacturer to spread it globally for the increment in rooibos tea
market in the upcoming period.
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Global Rooibos Tea: A Regional
Outlook:
Rooibos or
rooibos tea is native to South Africa. Rooibos tea is used as a traditional
medicine in the region of Africa. It is made the same as black tea but doesn’t
contain caffeine. Rooibos tea consumption is good in Asian countries like
Srilanka, India, China but the majority of the consumers are from Africa and
the Middle East. The increasing demand for rooibos tea in these regions can be
attributed to various factors such as the people in these regions are addicted
to tea. Also, the demand for rooibos tea is rising in the health-conscious
people all over the world which is also expected to boost the rooibos tea
market.
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