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Global Maqui Berry Market is estimated to surpass US$ 2.1 Bn by 2030

     Maqui Berry Market: Introduction

A recent study published by Transparency Market Research on the maqui berry market includes global industry analysis and opportunity assessment for 2020-2030. The revenue generated from the global maqui berry market was valued at ~US$ 864 Mn in 2020, which is estimated to rise at a CAGR of 9.5%, to cross US$ 2.1 Bn by 2030.

Rising Global Demand for Functional Foods to Drive Market

The functional beverages industry continues to grow annually at a growth rate of ~9% during the forecast period. Moreover, it is expected that sports, nutritional, and protein drink sales will increase at an accelerated rate during the forecast period. With increased focus toward health and wellness, beverage ingredients play a vital role. Maqui berry beverages are gaining traction in the market, as consumers are preferring nutritional drinks, which are rich in nutrition value without added sugars or other artificial ingredients. Consumers also incline toward beverages that deliver more than just refreshment. Furthermore, there is a lot of innovation in the healthy beverage space with new product launches focused on functional and value added drinks.

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e-Commerce Increasing Transparency and Product Penetration

Increasing sales through e-Commerce websites have led to product penetration in the global maqui berry market. Conventional shopping ways are also being used to purchase maqui berries, but factors such as busy life schedules, demand for convenient food products, and ease of purchasing are leading to an increase in online sales. Through e-Commerce websites, consumers have the choice of a wide range of products, and there is also an ease in selecting the best products. Apart from these factors, increasing use of the Internet is also expected to contribute to the increasing demand for maqui berries during the forecast period.

 

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Increased Demand for RTD/RTE to Fuel Market Growth

Ready-to-eat (RTE) food and ready-to-drink (RTD) beverages sector has been experiencing robust growth due to increasing acceptance by consumers globally. Flavoring for food and beverages and nutritional benefits of exotic fruits are the most appealing and influencing factors, which lead to increased demand for RTE and RTD products worldwide. Consequently, rising demand for RTE and RTD has a direct effect on increasing demand for maqui berries in the global market.

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Environmental Changes Affecting Maqui Berry Production— Big Challenge for Market Players

The challenging environmental conditions are pushing food supply toward negative growth, which is widening demand-supply gap and creating issues in the food safety program of various countries. In 2016, frost in Europe and Latin America destroyed a significant portion of crop in Germany, Austria, Croatia, and Slovenia. Severe climatic conditions such as excessive rainfall, extreme hot and cold weather, limited rainfall, and others affect the maqui berry production. However, due to its higher nutritional value, the fruit has caught attention of international consumers assuring a consistent demand even at high price.

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The food and beverages sector has cemented its place among the global populace firmly over the years. This sector attracts considerable investments and subsidies from numerous government and non-government organizations. The trends and popularity regarding specific sub-categories are dynamic and help in structuring the overall growth. The trends are a way of answering the needs of the consumer. The players in the food and beverages sector have to adapt to the changing trends, which helps increase revenue-generation opportunities.

 

The world has undergone a major shift in the way of living since the COVID-19 pandemic struck. A notable change in the functioning of various businesses and sectors has influenced their working mechanisms extensively. The food and beverage sector is no stranger to this change. Transparency Market Research (TMR) has studied many aspects concerning the difference between the trends in the pre-pandemic and post-pandemic world across the food and beverage industry.

 

TMR has followed the C19-TREND approach for conducting a comprehensive analysis on the trends and changes in the food and beverage sector due to the COVID-19 outbreak. Each factor is analyzed with scrutiny. These points have been compiled in the report and will assure great assistance to the stakeholders and CXOs in developing sound business strategies.

About Us

Transparency Market Research (TMR) is a global market intelligence company providing business information reports and services. The company’s exclusive blend of quantitative forecasting and trend analysis provides forward-looking insights to thousands of decision makers. TMR’s experienced team of analysts, researchers, and consultants use proprietary data sources and various tools and techniques to gather and analyse information.

TMR’s data repository is continuously updated and revised by a team of research experts so that it always reflects the latest trends and information. With extensive research and analysis capabilities, Transparency Market Research employs rigorous primary and secondary research techniques to develop distinctive data sets and research material for business reports.

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