The latest market forecast report published by Transparency Market Research on the organic pea protein market includes a global industry analysis and opportunity assessment for 2019-2029. Revenue generated from the global organic pea protein market has been estimated to be valued ~US$ 45 Mn in 2019, which is projected to increase at a CAGR of ~8%, to reach ~US$ 96 Mn by the end of 2029.
Organic Pea Protein Market: Growing Demand in Food
and Beverage Industry
The organic pea protein segment is one of the fastest growing segments
in global plant-derived protein market. The growing acceptance and usage of pea
protein is attributed to the non-allergenic and non-GM nature of pea legumes.
Organic pea protein is progressively finding its way into numerous food and
beverage end-use applications. Organic pea proteins have numerous applications
in variety of food products such as nutritional snack bars, cereal and bakery
products, pasta, baby food formulations, meal replacement beverages, vegetarian
applications, meat, and seafood. The growing prevalence of organic pea proteins
is primarily attributed to its positive water– and fat–binding capabilities,
gelation and emulsification properties, nutritional values, and texture. Food
manufacturers are exploring ways for integrating organic pea protein as a
unique protein solution contributing to the desired texture/ functionality in
food and beverages. All these factors are boosting the growth of the organic
pea protein market.
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Organic Pea Protein Market: Increasing Demand from
Gym Lovers and Fitness Enthusiasts
Protein has been one of the most favored macronutrients for fitness
enthusiasts and athletes. A consistent supply of proteins is considered
absolutely essential for muscle growth, building muscle mass, and repairing
damaged muscle tissue in the body. Due to this reason, the consumption of
organic pea protein powder is fairly a common phenomenon among fitness
enthusiasts and regular gym-goers. Plant-based protein supplements are rapidly
attracting consumer interest from conventional proteins available in the
market. The increasing demand for organic pea protein as a popular sports
nutrition is backed by the growing vegan-friendly and vegetarian dietary
preference of consumers. Besides, high solubility in a liquid medium and the
presence of vital nutrients make plant protein such as organic pea protein one
of the most consumed sports nutrition supplements.
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Plant-based Proteins with Multiple Health Benefits
Trending
Increasing health awareness among consumers around the world leads to
more demand for plant-based food products, due to their healthy characteristic
and benefits to consumers. Therefore, consumer interest towards protein intake
has boosted the global organic pea protein market. With more desire for a vegan
lifestyle, clean label products, organic and natural products, ease of
digestion, need to avoid allergens from animal-based products, and concerns
about the consumption of plant-based food, consumers are putting more attention
on plant-based proteins such as pea protein, soy protein, wheat protein, rice,
protein, potato protein, and others. Owing to these factors, the organic pea
protein market is also expected to increase at a high growth rate over the
forecast period.
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