Global
Yerba Mate market: Overview
Yerba mate
refers to an herbal tea that is made from a plant known as Ilex paraguariensis.
The twigs and leaves of yerba mate plant are dried, usually over a fire, and
then it is put into hot water to prepare herbal tea. This tea can be served
both hot or cold. Commonly known as mate, this beverage is very popular in
several countries of Latin America, Brazil, Paraguay, Argentina, and Uruguay.
Yerba mate is a stimulant and contains caffeine. This beverage can also be
infused with various flavors, such as grapefruit, pomegranate, and others.
Different flavors make it a popular choice for many consumers. This factor is
likely to drive the growth of the global
yerba mate market over the timeframe of assessment, from 2020 to 2030.
A rise in
awareness amongst consumers about the various health benefits of yerba mate is
likely to emerge as an important growth factor for the global yerba mate market
in the timeframe of analysis, from 2020 to 2030. Yerba mate comes with comes
with phytochemicals, such as caffeoyl derivatives and chlorogenic acid that
multiple benefits, including its anti-oxidant benefits. This drink also reduces
the risk of damage to heart, which is caused by oxidative stress. It also
improves focus, attention, cognition, and lessen the possibility of acquiring
osteoporosis. In addition to that, consumption of yerba mates is believed to
improve reproductive abilities, reduce obesity and better digestion. Multiple
benefits and application of the beverage is likely to work in favor of the
global yerba mate market in the near future.
Distribution
channel and region are the two important parameters based on which the global
yerba mate market has been classified.
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Global
Yerba Mate market: Notable Developments
One of the
relevant and important developments of the market that gives a quick view of
the dynamics pertaining to global yerba mate market is mentioned as below:
·
In January 2020, A rapidly expanding Baltimore-based brewery,
Wild Kombucha has launched a new product line with two interesting blends of
Yerba Mate, namely Icaro Yerba Mate´ Hibiscus and Icaro Yerba Mate´ Original.
These two new blends are expected to widen their shelf offerings from the
brewery into the category of tea.
Some of
the prominent organizations in the global yerba mate market comprise the
below-mentioned:
·
Mate Revolution Inc.
·
Guayaki Sustainable Rainforest Products Inc.
·
Lauro Raatz SA
·
Establishment Diez Hermanos Hreñuk SA
·
Las Marías
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Global
Yerba Mate market: Key Trends
The global
yerba mate market is characterized by the presence of the following restraints,
drivers, and opportunities.
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High Nutrient Content of Yerba Mate to Open up Plethora of
Opportunities for its Growth
There has
been a rising demand for yerba mate amongst health conscious individuals, which
is likely to shape the contours of the global yerba mate market over the
timeframe of analysis, from 2020 to 2030. With high level of nutrients and anti-oxidants,
this beverage is extremely beneficial for human beings. It also contains
vitamin C, zinc, vitamin E, saponins, selenium, and anti-inflammatory
properties, which makes it a popular drink amongst health conscious
individuals. Apart from being a healthy drink, this beverage is also a
stimulant with caffeine content. As such, it provides instant energy, which is
likely to drive its demand amongst the people.
On the
other hand, yerba mate comes with caffeine, which can also cause restlessness,
insomnia, high blood pressure and vomiting in some people. Besides, if consumed
in large quantities, yerba mate can cause bring adverse effects on health.
These factors are likely to impede growth of the global yerba mate market in
the near future.
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