TMR projects the global anthocyanin market to reach US$ 735.9 Mn by 2026. Over this period of 2018-2026, the anthocyanin market is forecast to report a CAGR of 4.6%. Among the key end use segments, the food and beverages industry is likely to lead the market in 2018. The trend is likely to remain unchanged throughout the course of the forecast period. Regionally, the North America anthocyanin market held the leading share in the global market in 2018.
The global anthocyanin market exhibits the presence of several large
companies. Besides this, domestic players enjoy a stronghold in regional
pockets, which has rendered the market highly competitive. According to a new
study by Transparency Market Research (TMR), Archer Daniels Midlands Co.,
Sensient Technologies Corp, Symrise A.G., and CHR Hansen A/S held nearly 50% of
the global anthocyanin market in 2018, thereby registering their dominance.
To sustain growth amidst the prevailing competition, the leading players
are trying out a plethora of strategies. For instance, they are engaging in
mergers and acquisitions. Besides this, investment towards product innovation
is steadily increasing. These strategies are adopted by market players to
expand their footprint worldwide. Such strategies are therefore likely to have
a significant influence on the global anthocyanin market.
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Steadily Rising Demand from Emerging Economies to
Steer Growth
Anthocyanin consumption has positive effects on human health. Studies
have shown that they have anti-allergic, anti-oxidant, anti-microbial, and
anti-inflammatory properties. Besides these, anthocyanin also help in improving
microcirculation of the body. Anthocyanin expedite metabolism process, the
rising awareness about which is likely to bode well for the market.
Anthocyanin also fight oxidative stress, which can escalate heart
ailments. Furthermore, consumption of anthocyanin can help reduce obesity in humans.
TMR expects that the market will significantly gain from the rising awareness
about health benefits offered by anthocyanin. Additionally, the steadily rising
demand from India, China, Brazil, Argentina, and Indonesia will steer growth in
the global anthocyanin market.
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Demand for Synthetic Variants May Hamper Growth
Anthocyanin are extracted from natural resources, which makes them
difficult to work with. Raw materials used for deriving anthocyanin are
available at a higher price than those used for extracting artificial
colorants. Besides this, anthocyanin lack color intensity unlike their
synthetic counterparts. Additionally, the synthetic variants help maintaining
the vibrancy of the color. Therefore, the rising demand for synthetic
anthocyanin may hamper the growth of global anthocyanin market to an extent.
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Furthermore, factors such as the absence of a wide ranging color pallet
and implementation of stringent guidelines controlling the use of food
additives may negatively the market the market. Nonetheless, the demand for
natural food colors is likely to remain steady through the forecast period.
Expansion of the food and beverage industry and the steady use of anthocyanin
in the sector will enable the market sustain growth in the coming years.
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The food and
beverages sector has cemented its place among the global populace firmly over
the years. This sector attracts considerable investments and subsidies from numerous
government and non-government organizations. The trends and popularity
regarding specific sub-categories are dynamic and help in structuring the
overall growth. The trends are a way of answering the needs of the consumer.
The players in the food and beverages sector have to adapt to the changing
trends, which helps increase revenue-generation opportunities.
The world has
undergone a major shift in the way of living since the COVID-19 pandemic
struck. A notable change in the functioning of various businesses and sectors
has influenced their working mechanisms extensively. The food and beverage
sector is no stranger to this change. Transparency Market Research (TMR) has
studied many aspects concerning the difference between the trends in the
pre-pandemic and post-pandemic world across the food and beverage industry.
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