Tetraacetylethylenediamine (TAED) Market: Introduction
In terms of
value, the global tetraacetylethylenediamine
(TAED) market is anticipated to expand at a CAGR of ~3% from
2020 to 2030. The growth of the population and considerable increase in
disposable income of consumers, primarily in developing economies, have
augmented the demand for efficient detergents. This, in turn, has boosted the
demand for TAED across the globe. The rise in penetration of washing machines
has positively impacted the demand for laundry detergents. Furthermore,
increase in usage of household cleaners, primarily in developing countries, is
anticipated to drive the demand for detergents, thereby boosting the demand for
TAED that is used in them.
Availability of Cost Effective
Substitutes to Hamper Tetraacetylethylenediamine
(TAED) Market
The
tetraacetylethylenediamine (TAED) market is hampered by the availability of
cost effective substitutes. TAED has low solubility vis-à-vis sodium
nonanoyloxybenzene sulfonate (NOBS); hence, it has limited usage. NOBS is more
soluble in water, which means that detergent manufacturers can use less of
it. This is expected to restrain the global tetraacetylethylenediamine
(TAED) market during the forecast period. NOBS is cost effective and an
environment-friendly substitute for TAED. This is propelling demand for NOBS in
price sensitive regions such as Asia Pacific and Latin America.
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Fabric Care Dominated Tetraacetylethylenediamine
(TAED) Market in 2019
Based on
application, the global tetraacetylethylenediamine (TAED) market has been
divided into home care, fabric care, paper & pulp, agriculture, meat
industry, industrial & institutional cleaners, and others. In terms of
value, the fabric care segment dominated the global tetraacetylethylenediamine
(TAED) market in 2019. The segment is anticipated to expand at a CAGR of ~3%
during the forecast period. TAED is employed in laundry detergents and fabric
softeners. It helps improve primary and secondary washing effects of laundry
detergents. It softens water without forming precipitates. TAED absorbs and
carries liquid components, thus helping increase detergent compactness. TAED
enables clothes to be cleaned effectively and safely at lower temperature,
thereby reducing energy usage and minimizing the environmental impact.
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Asia Pacific to be Lucrative Region
of Tetraacetylethylenediamine (TAED) Market
Based on
region, the global tetraacetylethylenediamine (TAED) market has been split into
North America, Europe, Asia Pacific, Latin America, and Middle East &
Africa. In terms of volume, Europe accounted for a significant share of the
global tetraacetylethylenediamine (TAED) market in 2019. The demand for TAED is
high in Europe, particularly in Germany, owing to increase in consumption of
detergents in the region. Germany is the major consumer of TAED in the region.
The high demand for fabric care products is a key factor propelling the market
in the country. Asia Pacific is estimated to be a lucrative region of the
global tetraacetylethylenediamine (TAED) market during the forecast period.
China is a leading producer and consumer of TAED in the region. India and China
are the two leading economies in Asia Pacific. These countries are anticipated
to offer immense opportunities to the tetraacetylethylenediamine (TAED) market
in the near future. The demand for TAED is likely to rise significantly in
fabric care and home care application segments in Asia Pacific during the
forecast period.
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Competition Landscape
In December
2014, The Lubrizol Corporation acquired Warwick Chemicals, a key manufacturer
of TAED. The acquisition expanded the capabilities of the company’s home
care segment. The Lubrizol Corporation offers a wide range of TAED under brand
names Mykon TAED and Warwick TAED. The global tetraacetylethylenediamine (TAED)
market was consolidated in 2019. This trend is expected to continue during the
forecast period. Leading players have taken initiatives to expand their
presence through expansion in manufacturing capacities and strategic
partnerships. Key manufacturers operating in the global
tetraacetylethylenediamine (TAED) market are Clariant International AG, The
Lubrizol Corporation, Tokyo Chemical Industry Co., Ltd., Spectrum Chemical
Manufacturing Corp., Zhejiang Jinke Household Chemical Materials Co. Ltd.,
Idchem Co Ltd, Hongye Holding Group Corporation Limited, ZHENGZHOU CLEAN
CHEMICAL CO.,LTD, ACURO ORGANICS LIMITED, Weylchem International Gmbh,
Fengchen Group Co., Ltd., and SDC Enterprises.
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