Wheatgrass Powder: Market outlook
Wheatgrass
powder contains a wide variety of nutrients such as calcium, iron, enzymes,
vitamin A, C, E, K and B complex and phytonutrients. This has thus increased
its demand in the market in consumable forms. The applications of the
wheatgrass powder are in the functional beverages industry, nutraceuticals and
in the cosmetics and personal healthcare industries globally. Wheatgrass
contains chlorophyll, whose composition is similar to that of hemoglobin in the
human body which is responsible to transport oxygen. So when chlorophyll is
consumed, it performs the action of hemoglobin. Thus the cancer patients have
started consuming wheatgrass powder and also research is going on in many
places regarding this.
Growing demands for Wheatgrass
powder due to increase in health conscious consumers
Wheatgrass
powder is consumed by many people due to its health benefits. It has been known
to have many benefits such as boosting the immunity, lowering the cholesterol
and blood pressure of the body, helping with diabetes, arthritis etc. These
benefits obtained are seen and thus the demand for this powder is increasing.
The
advantage of the wheatgrass powder is that the wheatgrass can be easily grown
in the any region of the world due to it being drought resistant, perennial and
can be grown in any kind of soil. Also it is low maintenance, low cost and can
be produced in a short amount of time.
The wheatgrass
powder market is seen to be rising due to the increasing healthy
lifestyles of people and they do not have any side effects. Thus people are
opting for wheatgrass powder in their day to day diet globally by looking at
the benefits it has on the ailments that are commonly occurring due to
urbanization.
Also due
to its benefits and ever increasing demands, the powder is being used up by
many of the industries. The nutraceutical industry, is producing capsules of
wheatgrass powder. The functional beverage industries are using wheatgrass
powder to produce juices or concentrates in tetra packs and bottles. Also the
wheatgrass powder is being mixed with other powder such as barley, alfalfa etc.
to produce a nutritionally healthy powder that can be consumed to obtain very
good results.
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Wheatgrass powder: Key Players
Some of
the leading players of global Wheatgrass powder market include Pines International, Inc., Grass Advantage LLC
(Glanbia PLC), The Synergy Company, Terrasoul Superfoods LLC, Nature Bell,
Girmes Wheatgrass, Herbco International Inc..
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industrialists are showing a keen interest in developing Wheatgrass powder and
its products due to its low production cost and easy availability.
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Wheatgrass Powder: Key Market
Developments
·
Amazing grass, a brand of Grass Advantage LLC, was acquired by
Glanbia PLC in 2017. Glanbia PLC is a global nutrition group with operations in 32
countries. Amazing grass was mostly located in North America and this merger
will help for the company to reach new regions and consumers.
·
Girme’s
Wheatgrass, is a company established in 2005, that exports Wheatgrass powder
to more than 40 countries worldwide. It has got the certifications of India
Organic and USDA Organic Certified Wheatgrass Powder and HACCP
Certified Wheat Grass Powder processing unit.
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Wheatgrass Powder: Market Opportunities
The
wheatgrass powder is being used up by many industries such as nutraceuticals,
beverages and also by many skincare industries due to its application in
natural detox as it removes toxins out of the body. But a new application seen
in the pet food industry. The snacks for pets are being made using wheatgrass
powder. This market has not fully emerged and only a few companies are
producing this. Wheatgrass powder helps balance out the nutrients given to the
pets and thus they are being introduced into the diet.
Also, a
research has been made on using wheatgrass powder as feed for Asian catfish fry
and results show us that wheatgrass powder can be used as a fish feed
ingredient during the nursery stage for better growth and high survival rate of
the fish in the future along with the higher protein percentage. This has not
been commercialized yet and more research is being carried on this for other
species of fishes.
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