Global Flavored
Sparkling Water Market: Market Overview
Flavored sparkling water is consumed
as an alternative to carbonated drinks and sodas. Flavored sparkling water
contains added nutritional benefits that make it a good alternative for
consumers. Flavored sparkling water is free from calorie, sodium, artificial
sweeteners, and are made using natural flavors. It also promotes a healthy
lifestyle and helps to maintain weight and prevent obesity. Consumption of
flavored sparkling water helps to stave off dehydration.
The growing health consciousness
among the consumers and the consumers seeking alternatives for carbonated
drinks is expected to boost growth for the flavored sparkling market. However,
malpractices in making flavored sparkling water such as adulteration by adding
sugars or artificial sweeteners are expected to restrain the market penetration
for flavored sparkling water.
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Global Flavored
Sparkling Water: Market Dynamics
Health benefits
associated with flavored sparkling water to drive market growth
Consumption of flavored sparkling
water provides the same sensation as consuming a carbonated soda but without
the addition of calories and sugar. Flavored sparkling water is made using
natural flavors and is beneficial for health when compared to carbonated soda
or drinks. Flavored sparkling water also makes a positive impact on bowel
movements, thus promoting healthy digestion. The regular consumption of
flavored sparkling water helps to reduce weight and prevents obesity, it is
also consumed in case of stomach ache. It has added nutrition that helps in keeping
a healthy body which is expected to drive growth for the flavored
sparkling water market.
Global Flavored Sparkling
Water Market: Key Players
Some of
the key players operating in the flavored sparkling water market are Voss
Water, The Coca-Cola Company, LaCroix Beverages, Inc, Sanpellegrino, Perrier,
Nestlé Waters North America Inc., Schweppes, Adirondack Beverages, Inc.,
PepsiCo, Zevia, and others.
Global Flavored Sparkling Water: Opportunities
The high
disposable income and consumers' willingness to buy flavored sparkling water
instead of regular water is expected to create opportunities for increase for
existing and new players in the market. The key players are using various
promotional strategies to increase consumer awareness and to attract new
customers which are helping for the growth of flavored sparkling water
products. The research and development to introduce new and innovative flavors
of sparkling water are also expected to attract new customers. Manufacturers
are increasingly trying to introduce blends of different flavors to increase
the sales of products and expand their product range.
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Global Flavored Sparkling Water: Regional Outlook
Flavored
sparkling water is growing in the non-alcoholic beverage sector with the
increasing demand for functional drinks. North America is expected to become
the largest player for flavored sparkling water with the growing health
consciousness and high disposable income among the consumers. Europe is also
expected to account for the high consumption of flavored sparkling market with
the increased demand for the functional beverage in the region. The growing
urbanization and presence of developing countries are promoting growth for
flavored sparkling water in the Asia Pacific region. Players should focus on
expanding their distribution channels and enter new markets to increase sales
and revenue.
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COVID 19 Impact on Global Flavored Sparkling Water Market
With the
spread of COVID 19 across the globe, most of the countries declared a health
emergency and stopping unessential movements, thus impacting heavily on the
supply chain of goods. This also raised the demand for healthy food and
beverage from the consumers that boost immunity. With the relaxation of the
COVID 19 norms, the market conditions resumed with the necessary precautions.
The pandemic largely influenced the buying behaviour of consumers towards
healthy and nutritious food and beverages. This pandemic is expected to impact
the flavored sparkling water market at a low level and is anticipated to
recover in the next two to three quarters.
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