According to a new study by Transparency Market Research, the sales of
cornmeal are expected to exceed 1.9 million tons in 2019, and
record a Y-o-Y growth of ~3% in 2020. The growth of the cornmeal market is due to various
factors such as variety of products available, cornmeal replacing white and
wheat flour, nutritional benefits of cornmeal, and its increased incorporation
in food products.
Rising Incidence of Celiac Disease Creating Demand
for Gluten-free Alternatives
People suffering from celiac disease are unable to digest anything that
contains wheat. The prevalence of celiac disease in people of all age groups
has increased in recent times, with more than 1% of Americans
being affected. The detection of celiac disease is more in developed countries.
However, in North America, more than 97% of the people
suffering from celiac disease are undiagnosed.
The food processing industry has initiated a shift to gluten-free
alternatives to target this very consumer group. This has bolstered the growth
of demand for cornmeal, especially in the bakery sector, where manufacturers
have shifted to using cornmeal as a base ingredient instead of white flour or
wheat flour, to target customers who cannot consume baked products made of
wheat.
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Stone-ground Milled Corn to Gain Traction among
Millennials
Cornmeal made using the stone-ground milling technique is more popular, as
it is perceived as an authentic product and is sold at a premium price. Despite
the high cost, there is high demand for such premium products from millennial
consumers. Although many manufacturers are producing cornmeal using advanced
technologies and a generalized process, cornmeal produced using the
stone-ground milling process is more popular.
Many traditional cornmeal mills that were closed a long time ago have
been bought by new manufacturers to start producing stone-ground cornmeal.
Adluh – Allen Bros Milling Company, McHargue's Mill, etc., are a few such
examples.
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Gluten-free Trend to Boost Usage of Cornmeal in
Food Industry
The consumption of cornmeal has been high in the household sector,
especially in Latin America, Africa, and South Asia. However, the demand for
cornmeal in the food processing industry is increasing, as there are new
applications for cornmeal in this industry. This is a result of consumers’
preference toward healthy food products, and trends such as gluten-free that
influence consumer buying patterns. These factors have made it necessary for
food processing manufacturers to select healthy ingredients instead of options
that are merely economical, so as to increase their customer base. Thus,
cornmeal is replacing all-purpose flour and wheat flour in the food processing
industry as a healthy and cost-friendly ingredient, and is expected to gain
traction in the foreseeable future.
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Global Cornmeal Market: Competitive Landscape
Some of the key players operating in the global cornmeal market are Adluh - Allen Bros. Milling Company, Archer
Daniels Midland Company, Anson Mills, Ltd., Bob’s Red Mill Natural Foods, Inc.,
Bunge Ltd., Cargill Inc., Dover Corn Products, Ltd., General Mills, Inc., Goya
Foods, Inc., Grain Millers, Inc., Hometown Food Company, Nunn Milling Co., The
Quaker Oats Company, and many more.
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