Cupuaçu Butter: Introduction
A recent study published by Transparency Market Research on the cupuaçu
butter market includes global industry analysis and opportunity
assessment for 2020-2030. Revenue generated from the global cupuaçu
butter market has been estimated to be valued at ~US$ 34 Mn in 2020, which
is projected to rise at a CAGR of ~6.3%, to reach US$ 62 Mn by 2030.
Diverse Applications in Personal Care &
Cosmetics Propelling Market
Cupuaçu butter is one of the key ingredients that is widely used in
cosmetics and personal care industries. Cupuaçu butter is a preferred
ingredient used in skin and hair care products due to its minerals and vitamins
content. The melting point of cupuaçu butter is low as compared to other
butter, and is thereby ideal for melting formulations. Cupuaçu butter-based
products restore the skin barrier by nourishing it, and provide better
elasticity to the skin. Cupuaçu butter contains phytosterol that helps in the
regulation of lipids. Cupuaçu butter is also used in soothing lotions and
creams to nourish damaged or dry skin. Moreover, this butter is a brilliant
ingredient for lip care as well as hair care products such as hair masks.
Use of Cupuaçu Butter in Food Processing Industries
to Bolster Market Growth
Cupuaçu butter is obtained from the seeds of the cupuaçu fruit and can
be consumed entirely. It has a wide range of applications in food processing
industries, mostly in the production of various sweet products that include
juices, ice creams, jellies, mousses, candies, and puddings. Cupuaçu seeds are
used to prepare milk and butter. Apart from that, it is also used to make
cupuaçu chocolate (cupulate). The use of this plant-based butter is anticipated
to increase over the coming years, as it is an ideal ingredient for products
that cater to vegans as well as lactose intolerant customers.
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Manufacturers to Gain from Introduction of Organic
Product Offerings
Increasing concerns regarding quality of food and cosmetic products,
along with growing consciousness about health and wellbeing, are driving
consumers to opt for healthy and organic products. Organic products maintain
proper health and work as an immunity booster by increasing the body’s immunity
against various pathogens. Organic products contain fewer pesticides/chemicals,
and have negligible or no additives, and therefore intake of these type of
products offers mental as well as physical fitness to consumers. The growing
fitness trend among consumers pushes sales of organic products. At the back of
these factors, manufacturers of cupuaçu butter products can gain high profits
by introducing organic cupuaçu butter and its derivative products in this
consumer-driven market.
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Manufacturers are Adopting Strong Promotional
Strategies to Create Awareness
Limited advertisements for cupuaçu butter makes strong marketing and
promotional strategies are the best means for a company in the cupuaçu butter
market to gain profits. With the help of eye-catching and informative
advertisements, manufacturers can expand their consumer base, as consumers will
become aware of the benefits of using cupuaçu butter-based products. Promotions
can be done via short films, audio-visual means i.e., distribution of leaflets
and social media. Social media is the best platform for the promotion of any
product, and manufacturers can take advantage of the large viewer base of
popular influencers to push their products.
Impact of COVID-19 on Cupuaçu Butter
Cupuaçu butter is widely used in cosmetic and personal care industry.
Due to the outbreak of coronavirus, the market will recover in 4th quarter of 2020.
Border closures, quarantines, and supply chain and trade disruptions could
restrict people’s access to sufficient/diverse and nutritious sources of food,
especially in countries such as U.S., China, and Italy, which are hit hard by
the virus or already affected by high levels of food insecurity. Due to
restriction of movement, and the basic aversion behavior by workers, the market
may suffer. In addition, the factors such as shortage of fertilizers,
veterinary medicines and other input could affect agriculture production. The
listed factors are affecting the market growth of cupuaçu butter.
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