Triphala Powder Rising in Popularity as Herbal Dietary Supplement
The
commercialization of triphala powder has hinged on the utilization the herbal
formulation for a wide range of health conditions. Perhaps the major boost has
come from the growing number of people around the world adopting the
traditional Ayurveda medicine, native to India. Dietary food makers have been
utilizing triphala powder for their anti-inflammatory, antibacterial effects,
and antioxidant. Of these, high antioxidant properties are much talked about.
Thus, the powder is frequently demanded as a mild non-habit laxative in all
ages of population.
The large
purported medicinal value of triphala is due to the phytochemical constituents
it contains. The market has also garnered opportunities from growing number of
herbal practitioners and Ayurveda doctors recommending triphala
powder as the panacea for a wide range of health conditions.
Prominently, the formulations are gathering steam in people who seek herbal
medicines for improving their vigor and vitality, treat constipation, and
promote weight loss. They are used to promote appetite.
Need to Reduce Incidence of Fungal
Contaminants in Triphala Powder
The vast
medical value of triphala notwithstanding, the uptake of dietary supplements
containing triphala powder is not as attractive. The reasons may be varied. For
one, not many human studies have been done to assess the clinical potential of
triphala. Moreover, since it is an herbal formulation, they are highly prone to
fungal contaminations. Industry players are increasingly cautions about the
incidence of fungal contaminants in triphala powder, lest this may
substantially degrade their efficacy. To this end, they are engaging in
research in finding abiotic factors that cause phytoconstituents to lose their
efficacy over time. This will propel new avenues in the near future.
The
growing availability of triphala powder as a functional food and dietary
supplement in health food stores, hypermarkets, and medical stores has boosted
the market. The prospects have been fueled by manufacturers targeting online
channels, especially in emerging economies.
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Triphala
Powder has been used as a traditional Ayurvedic medicine since ancient times.
Triphala Powder is an herbal remedy made from three dried fruits: Amla,
Haritaki and Bibhitaki. Since it contains three dehydrated fruit mixtures, it
is referred to as “Tri-Phala." It is native to India. The demand for
Triphala Powder is increasing due to its various applications in healthcare.
This powder helps in reducing inflammation, heart diseases and is also known to
provide protection against some forms of cancers. Triphala Powder is also used
to heal dental cavities.
In the
global market, the demand for Triphala Powder is increasing as it is a good
source of various ingredients, such as Vitamin C, Chebulagic and Gallic acid.
In the global market, highest demand is being witnessed from Asia Pacific,
Middle East, Europe and African countries. Due to increasing demand, investors
who have invested in this market can expect high returns during the forecast
period.
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Because of its safe nature, Ayurveda is also becoming
increasingly popular in the U.S. (California) and thus, the country is
witnessing high demand for Triphala Powder. Thus, producers of triphala will
see opportunities in American countries too
Increasing demand for Triphala
Powder as a natural and safe remedy
Demand for
Triphala Powder is growing due to its various applications in the healthcare
industry as it is a safe remedy with no side-effects. In addition, Triphala
Powder contains high levels of vitamin C, which helps in the formation of
collagen. Triphala Powder also contains various useful components, such as
Chebulagic acid, Gallic acid and Chebulinic acid. It has also been found to be
useful in digestion, providing relief from constipation, treatment of diabetes
and eye diseases, immune system stimulation, gastrointestinal tract cleansing,
gas relief and in dentistry, as root canal irrigant in endodontics.
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Global Triphala Powder: key players
Some of
the key players operating in Triphala Powder market are Sabinsa
Corporation, UMA HERBAL PRODUCTS, Shriji Herbal Products, Cultivator Natural Products Pvt.Ltd., Shaanxi
Undersun Biomedtech Co., Ltd., Xi’an SR Bio-Engineering Co., Ltd. MARUDHAR
FOODS PRIVATE LIMITED, GRENERA NUTRIENTS PRIVATE LIMITED and many more.
Increasing number of herbal product players are showing keen interest in
introducing Triphala Powder into their product portfolio, which is also
expected to increase the demand for the same during the upcoming period.
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Opportunities for market
participants:-
People in
Asia Pacific and the Middle East prefer to opt for herbal products as natural
remedies have fewer side-effects as compared to allopathic medicines.
Increasing usage and demand for natural remedies is significantly boosting the
consumption of Triphala. Triphala Powder is also known to hyperacidity and is
helpful in appetite stimulation.
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