The global cool roof coatings market was valued at US$ 294.06 Mn
in 2017 and is anticipated to expand at a CAGR of 7.10% from 2018 to 2026,
according to a new report titled ‘Cool Roof Coatings Market: Global Industry
Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2026,’ published by
Transparency Market Research (TMR) The global market is driven by the rise in
demand for cool roof coatings in industrial applications such as workshops,
warehouses, malls, and IT parks. In terms of production and consumption, North
America held significant share of the global cool roof coatings market in
2017.
Reduction in Energy Consumption
Demand for energy-saving building materials is high across the globe.
These materials are used for renovating commercial buildings and new homes.
Cool roof coatings provide safe and improved structures and assist in saving
energy costs. These roof coatings have high adoption rate as they promote
environmental and economic sustainability. Cool roof coating is an attractive
market that is gaining momentum in the roofing industry. Cool metal roofs help
reduce annual energy costs by 40%. Pre-painted or granular-coated metal roofing
systems are preferred for homes in warmer climates, as these reflect solar
energy and re-emit most of the absorbed solar radiation. Highly reflective and
emissive painted or granular-coated metal roofs are used to lower energy
consumption. They can re-emit up to 90% of absorbed solar radiation. Cool roofs
also enhance durability of roofs, lower building cooling loads, and reduce the
urban heat island effect. Cool roof coatings transfer less heat to the
building, thereby maintaining the temperature of the building and consuming
less energy for air conditioning. Cool roof coatings assist in decreasing the
production of associated air pollution and greenhouse gas emissions by reducing
the use of energy. Cool roofs maintain the air temperature inside a building
with or without air conditioning.
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Less Awareness among Consumers
Hampering Market
Cool roof coating is a green technology. However, it is not a new
concept. In the 1980s, a research was conducted by the Departments of Energy in
California and Tennessee to analyze ‘solar radiation control coatings’ on
rooftops. It was found that energy costs decreased when these coatings were
used. Cool roof coating technologies emerged in 2001 in California in the U.S.
Rolling blackouts were occurring frequently due to high demand for energy and
insufficient power supply. Cool roof coating techniques were installed to lower
the demand for energy and reduce electricity costs, while avoiding future
blackouts in the area. Cool roof coating is an emerging technology used for
temperature control of buildings. These coatings prevent heat absorption by
reflecting the sun’s heat and emitting its radiation back into the atmosphere.
Thus, these coatings provide comfortable and controlled indoor environment.
Less awareness among customers about cool roof coatings is hindering the
market. However, new projects have been started by governments to promote the
use of cool roof coatings. For instance, in 2017 and 2018, cities such as
Ahmedabad and Hyderabad in India initiated pilot cool roof programs. These
initial programs included awareness campaigns, pilot initiatives targeting
3,000 roofs, and application of cool roof techniques in government buildings
and schools.
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Low-sloped Roof Segment to Dominate Global Cool
Roof Coatings Market
Based on roof slope, the global cool roof coatings market has been
bifurcated into low-sloped and steep-sloped. Low-sloped was the dominant
segment of the cool roof coatings market in 2017. The low-sloped roof segment
is estimated to remain lucrative during the forecast period, as these roofs
offer several advantages such as lower initial installation cost and less
build-up material requirement than steep-sloped roofs. Low-sloped roof does not
allow the extra air to accumulate under the roof structure as in the case of
steep-sloped roof.
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Industrial Application Segment to Lead Market
Growth
In terms of application, the global cool roof coatings market has been
segmented into residential, commercial, and industrial. The industrial segment
accounted for the leading share of the global cool roof coatings market in
2017. Demand for environmentally-friendly products has been rising in the world
since the last few years. Most commercial complexes such as educational
buildings have started adopting the cool roof coatings technology to lower
their energy consumption. Over the last two years, innovations in this sector
have enabled the development of sustainable and customized coating solutions.
This has boosted the cool roof coatings market.
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Elastomeric Coatings is Dominant Type Segment
Based on type, the global cool roof coatings market has been bifurcated
into elastomeric and IR reflective. Elastomeric coatings are widely used in
industrial applications. These coatings provide numerous advantages over IR
reflective coatings. They absorb less heat during daytime, saving on annual
cooling costs and reducing the carbon footprint of buildings.
The IR reflective segment is expected to expand at a moderate pace
during the forecast period. IR reflective coatings are being adopted
extensively due to their affordability and simpler nature than elastomeric
coatings. They are generally employed in residential applications.
North America Dominates Global Cool Roof Coatings
Market
Based on region, the global cool roof coatings market can be divided
into North America, Europe, Asia Pacific, Middle East & Africa, and Latin
America. In terms of demand, North America held the dominant share of the
global cool roof coatings market in 2017. Asia Pacific and Europe are other
significant consumers of cool roof coatings. The cool roof coatings market in
Asia Pacific is projected to expand at a rapid pace during the forecast period,
as the region faces the major issue of global warming. In line with this, China
and countries in ASEAN have taken initiatives to promote the usage of cool roof
coatings. They provide subsidy to manufacturers of cool roof coatings. Demand
for cool roof coatings is estimated to increase significantly in Middle East
& Africa and Latin America in the near future. These regions accounted for
small share of the global cool roof coatings market in terms of demand in 2017.
However, they are projected to create lucrative opportunities for manufacturers
of cool roof coatings in the next few years.
Key Players Operating in Cool Roof Coatings Market
The competition in the cool roof coatings market is high in the U.S. due
to the presence of large numbers of players producing cool roof coatings in the
country. Key players operating in the market include DowDuPont, Akzo Nobel
N.V., Nutech Paint, The Valspar Corporation, BASF SE, and Huntsman
International LLC.
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