Passionfruit Seed Oil Market: Introduction
According to recent study, the global passionfruit seed oil market has
been projected to be valued at ~US$ 2 Bn in 2020 and
likely to reach at ~US$ 4 Bn by 2030 at the CAGR
of 5.4%. The study published by Transparency Market Research (TMR)
on the passionfruit seed oil market includes in-depth research, global
opportunity assessment, and industry analysis for 2020-2030.
Gradual Shift toward Organic Passionfruit Seed Oil
Supporting Market Growth
Consumers are becoming increasingly conscious about their health and wellness.
In addition, the rising ‘move-to-organic’ trend is one of the significant
factors that is affecting various industries, such as food and beverages,
resulting in high demand for organically produced passionfruit seed oil. Making
consumers aware of the same with the use of proper labeling and advertisements
can propel the growth of the passionfruit seed oil market during the forecast
period.
According to USDA (United States Department of agricultural), consumer
demand for organic fruit is registering double-digit growth in the current
scenario. In the U.S., according to recent industry statistics, organic sales
account for over 4 percent of total US food sales of approximately 47.9
billion.
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Medicinal Properties of Passionfruit Seed Oil to
Boost Sales
Changes in consumer lifestyles and food preferences, and increasing
cases of vitamin deficiency are major factors increasing the demand for
passionfruit seed oil, which is a rich source of vitamin A and fiber. This is
one of the key factors supporting the growth of the passionfruit seed oil
market. Moreover, passionfruit seed oil has high antioxidant content, which
helps to protect skin from environmental stressors such as noise and dust. This
oil also contains B vitamin riboflavin and niacin. Women are suffering from
many diseases such as thyroid, as a result of changing lifestyles, and the
demand of passionfruit seed oil is increasing, as it helps in regulating the
thyroid activity in the human body.
Growth of Functional Food Industry to Increase
Application of Passionfruit Seed Oil
The functional food industry is growing as a result of changes in
consumer preferences. Consumers prefer food that not only satisfies their
appetites but also helps to enhance their immunity levels. Product innovation
leading to diverse flavor combinations and the availability of a wide variety
of products are attracting an increasing number of consumers toward functional
food products. This change is anticipated to create ample opportunities for new
players to enter the functional food industry. The growing functional food
industry directly impacts the expansion of passionfruit seed oil market, as it
is one of the key ingredients in functional foods. Due to the rapidly
increasing number of consumers who like eating healthy food as compared to
those who prefer junk food, a significant change in dietary and eating pattern
is being noticed. This is one of the major factors that is propelling the
growth of the passionfruit seed oil market. Moreover, passionfruit seed oil is
popular across the globe as a modern-day super food, owing to its health
benefiting properties.
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Surging Demand for Exotic Fruits and Fruit Juices
and Concentrates
An increasing number of health conscious consumers are willing to spend
on exotic fruits as it offers several health benefits. Moreover, exotic fruits
are often more attractive and colorful, and thus are very often used in
brewing. Furthermore, the demand for attractive looking and unique tasting
fruit juices and concentrates is rising, which subsequently fuels the demand
for exotic fruits as well as products made from exotic fruits such as passion
fruits. On the back of these factors, the passion fruit seed oil market is
anticipated to grow considerably in the foreseeable future.
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