Market Outlook
In the
global superfood market, watermelon seeds are attaining importance, owing to
their high nutritional content, essential fatty acids, protein, fibers, and
various vitamins and minerals. Watermelon seeds are also considered to be an
excellent source of magnesium, as they contain 21 mg of magnesium in only 4
grams of serving. The demand for watermelon seeds is also increasing due to
their various health benefits such as lowering insulin resistance, reducing
blood cholesterol, and improving heart health. In the global
watermelon seeds market, the demand for watermelon seeds is the most
from the North American and European markets. Europe is the world’s largest
producer of watermelon seeds in the global market. Due to an increase in the
demand for watermelon seeds, it is expected that there would be higher returns
for investors in the near future.
Growing Demand for Watermelon Seeds
in Food and Nutraceutical Industries
The demand
for watermelon seeds is increasing in the food industry as nutraceuticals and
dietary supplements, owing to their benefits in obesity and weight management.
Over the last few years, there has been an increase in health problems such as
diabetes, obesity, and heart-related problems. Consumer preference for food
alternatives that are less in calories and high in nutritional value is
increasing the demand for watermelon seeds in the global superfood market.
Watermelon seeds contain various essential fatty acids such as omega-3 and
omega-6 fatty acids. Along with fatty acids, they are also a rich source of
micronutrients such as magnesium, zinc, copper, potassium, phosphorous, and
others. With their high nutrition value, they are gaining the attention of
health-conscious customers who are seeking food products that are less in
calories and possessing more nutritional benefits. On the other hand, an
increasing vegan population has led to an increase in the demand for many vegan
products, globally. Global players in the food sector are offering a wide range
of watermelon seeds in their product portfolios, such as watermelon seed powder
and watermelon seed oil, to fulfill the demand of their broad range of
customers. They also offer organic watermelon seeds for their target segment of
customers who are looking for organic products in their diet plans.
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Global Watermelon Seeds Market: Key Players
Some of
the key players operating in the global watermelon seeds market are Origene
Seeds, Rizhao Golden Nut Group, Syngenta, TOKITA SEED, tajagroproducts,
Vilmorin, RIZWAN SEED COMPANY, Syngenta, Hazera, Emerald Seed, Qiaqia Food, and
others.
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Opportunities for Market Participants
Changing
food preferences from non-vegan to vegan are generating demand for vegan food
products that have more nutritional value. In addition, watermelon seeds have
the potential to fulfill the demand of health-conscious customers who are
seeking food products that have less calories and more nutritional value. As
watermelon seeds provide various health benefits, they are proving to be a
healthy product for obese people and people suffering from diabetes. Apart from
the various factors mentioned above, increasing awareness towards the health
benefits from watermelon seeds are also expected to lead to an increase in
their consumption in the near future.
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Global Watermelon Seeds Market:
Regional Outlook
North
America is the highest consumer of processed food, besides an increase in the
vegan population, and many companies are situated where it can be anticipated
that the demand for watermelon seeds will increase during the forecast period.
The demand for watermelon seeds is also increasing due to the increasing vegan
population in the European region. Asia Pacific is expected to witness a good
growth rate, owing to the increase in health conscious customers, which will
lead to the rapid procurement of watermelon seeds in the region by key players.
Increasing awareness and urbanization in the Middle East and Africa is expected
to increase the consumption of watermelon seeds during the forecast period.
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