Global Dietary Supplements Market:
Overview
The global
dietary supplements market has been raking high CAGR around the world thanks to the demand
for better nutritional value in daily diet. The US FDA has defined dietary
supplements as products containing ‘dietary’ ingredient enabling better
ingestion. While some of the dietary supplements are aimed at lowering the risk
of chronic ailments, others are meant to improve nutritional value in daily
diet. The composition of dietary supplements therefore differs based on
targeted consumer age, but large remains at improving the overall health. As
consumers around the world become more aware about the benefits offered by
dietary supplements, they are expected to demand more for the same, thus
helping the market gain momentum.
In terms of age, the global dietary supplements market can be
segmented into elderly persons, adults, infants, and pregnant women. By type,
the market can be classified as herbals or botanics, amino acids, enzymes,
mineral, vitamins, and others. The key regional segments of the market are
Europe, North America, Asia Pacific, and Rest of the World.
The report presents a detailed assessment of the various factors
influencing the market’s trajectory into 2014 and 2020. It covers the crucial
information pertaining to the leading companies operating in the global dietary
supplements market. Besides highlighting the product offerings, the report also
calculates revenue generated over period and their position in the market.
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Global Dietary Supplements Market:
Drivers and Key Segments
The growth exhibited by the global dietary supplements market is
a result of various factors such as the developing economies and subsequently
increasing income of consumers, rising awareness about nutrition, hectic
lifestyle, increasing geriatric population, and spread of chronic ailments.
These factors have been helping the market gain much traction around the world.
Most dietary requirements of humans can be segmented into the
following categories: Proactive or preventive (age-related, weight management,
and infant nutrition), clinical (nutrigenomics, medical food, and others), and
lifestyle (energy and vitality, beauty, and wellbeing). Besides this, the
market is also segmented based on age, with each segment exhibiting unique
dietary requirements.
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Another crucial aspect determining the marketing initiatives and
product development strategies in the market is the regional segmentation.
Furthermore, the global dietary supplement market can be classified based on
types and forms. In terms of form, the key segments of the market are soft
gels, gel capsules, liquid capsules, tablets, and powders.
Global Dietary Supplements Market:
Regional Outlook
Besides witnessing lucrative opportunities across developed
economies, prevailing opportunities will help the market spawn into a
profitable industry in emerging regions such as Latin America and Asia Pacific.
The presence of large consumer base and unmet medical needs in these regions,
provide the leading players with lucrative opportunities to capitalize on in
the forthcoming years. Currently, India, China, and the US have emerged as the
leading markets for dietary supplements.
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Global Dietary Supplements Market:
Vendor Landscape
To present a detailed analysis of the prevailing vendor
landscape, the report profiles some of the leading players operating in the
market. The analysis is intended to gauge the impact of marketing and sales
strategies adopted by the companies. In addition SWOT analysis is also conducted
on companies profiled such as Abbott Nutrition, Advocare International, BASF
Corporation, Herbalife Ltd, Chemi Nutra, Bayer Healthcare LLC, Amway,
Biosyntrx, Inc., HORN Nutraceuticals, NBTY Inc, Novartis AG, A1 Supplements,
Enzymotec USA, The vitamin Shoppe, NOW Foods, General Nutrition Companies,
Omega Protein, and Pro Health.
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