Clover honey is typically sourced from the nectar of clover blossoms and hasn’t been processed, heated, or pasteurized at all. Growing consumer inclination toward a variety of sweetener options has led to the demand for clover honey which is relatively light, smooth, and mildly sweet. In addition, clover honey contains varying levels of antioxidants and plant compounds which provide numerous health benefits in contrast to refined table sugar. Owing to its high vitamin content and trace of minerals such as calcium, zinc, and potassium, clover honey is considered to be highly beneficial for preventing oxidative stress, promoting heart health, and immune system. Rising application of various types of honey in industries such as pharmaceutical and cosmetics is likely to impact the development of clover honey market.
Clover Honey Market – Notable
Developments
Barkman
Honey, Beeyond the Hive, Capilano Honey, Dabur, Golden Acres Honey, Little Bee,
R Stephens Apiary, Savannah Bee, Steens, Yanbian Baolixiang, Shanghai
Guanshengyuan, Spruce Impex Bangalore, Bee Maid Honey, Billy Bee Products,
Comvita, Dutch Gold Honey, HoneyLab, Polar-Honey, Rowse Honey, Sioux Honey, The
Honey, Dalian Sangdi Honeybee, and UTMT are some of the leading players
participating in the clover honey market.
·
In February 2019, Comvita, one of the world’s leading honey
brands, launched the first-ever Apple Cider Vinegar with UMF™ 5+ Manuka Honey
for the U.S Market. The product features unpasteurized, unfiltered apple cider
vinegar made from non-GMO Honeycrisp apples and 5% of UMF™ 5+ Manuka Honey.
·
In January 2019, Capilano Honey Ltd. announced that its parent
company Allowrie honey brand will retire from supermarket shelves, and it will
start transitioning the business out of the brand by making all honey products
100% Australian. The company released its new prebiotic honey – Beeotic in the
US market in September 2018, which contain a combination of eight naturally
occurring carbohydrates.
·
In October 2018, Savannah Bee, a leading clover honey market
player, collaborated with Dixie Vodka, a US spirits brand to develop a 40% ABV
honey-flavored vodka. According to the companies, the new ‘Dixie Wildflower
Honey Vodka’ will have a hint of sweetness which can be consumed on its own or
in cocktails.
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Clover Honey Market Dynamics
Rising
consumer preference for natural and better alternatives to artificial
sweeteners has been influencing the consumption of honey across the globe which
in turn is expected to be highly impactful on the growth of clover honey market.
In addition, growing awareness among consumers regarding the health benefits of
clover honey and its increasing popularity on the account of antioxidant and
disease-fighting properties will possibly shape the future of clover honey
market. Further, growing use of clover honey in both food and non-food
applications including chemicals, medical, cosmetics, and others is likely to
create potential growth prospects of the market.
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Trending Reports
Asia Pacific to Contribute
Significant Growth of the Clover Honey Market
Ever-rising
population coupled with growing healthcare spending and awareness regarding
medicinal benefits of clover honey in the emerging economies of Asia Pacific
such as China and India is the key factors favoring the growth of clover honey
market in the region. Being one of the largest honey producers in the world and
rich sources of nectar, key players are foreseeing China to be the highly
lucrative region for clover honey market.
Growth of
the clover honey market can also be attributed to contributions from North
America and Europe, accelerated by increasing use of honey as alternative to
sugar along with growing food and beverage consumption in the regions.
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