Ready-to-drink (RTD) tea and coffee are seeing mounting demand
owing to the busy and fast-paced lifestyle of consumers, and also as an
alternative to carbonated drinks. RTD tea, in particular, is considered as a
vital health drink. While RTD coffee is considered as a source providing
instant energy.
This
report presents a detailed review of the market for RTD tea and coffee and also
provides an evaluation of the market in terms of cumulative revenue. This
report segments the market in terms of types, additives, packaging and pricing,
ingredients, and geography. The study draws extensively from both primary as
well as secondary research. The information collated in this report has been
compiled after consulting senior analysts and leading industry experts for
obtaining and verifying critical information and in order to assess the future
prospects of the market for RTD tea and coffee. Secondary sources include
directories, databases, and encyclopedias for the identification and collection
of information.
A number
of market dynamics such as market drivers, opportunities, restraints, and
trends, among others have also been elaborated upon in this research report.
These dynamics have been evaluated on the basis of their respective effects on
the growth of the market. A number of leading market players dominant in the
market for RTD tea and coffee have also been highlighted along with their
strategic industry activities and recent developments.
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Overview of the Ready-to-drink (RTD) Tea and Coffee Market
RTD tea
and coffee are gaining popularity due to a number of benefits associated with
their consumption, such as, their antioxidant property, presence of low
calories, and as an instant energy source. In addition, the rising cafe culture
serving RTD tea and coffee is predicted to fuel the market. Consumers are more
inclined towards healthy drinks due to a global rise in diseases such as
diabetes and obesity.
In terms
of additives, the market is segmented into preservatives, flavors, sweeteners,
acidulants, and nutraceuticals. On the basis of type, the RTD tea market is
segmented into fruit tea, black tea, green tea, herbal-based tea, and oolong
tea. In terms of packaging and pricing, the market is segmented into glass
bottle, pet bottle, canned, and cartons/fountain. On the basis of ingredients,
the RTD coffee market is segmented into yerba mate, guarana, acai berry,
ginseng, and taurine.
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The market
for RTD tea and coffee is fuelled by a number of factors including rising per
capita disposable income and increasing health awareness of consumers. In
addition, the increasing trend of marketing, smart advertising, rising
functionalities, and strong positioning of RTD tea and coffee also act as chief
drivers for the market for RTD tea and coffee. On the other hand, the growing
consumption of coffee that is freshly ground and increasing prices of raw
materials may impede the growth of the market in the coming years.
On the
basis of geography, the market is segmented into Asia Pacific, North America,
Europe, and Rest of the World (RoW). Amongst these, Asia Pacific led the market
and is trailed by Europe. On the other hand, the demand for RTD tea and coffee
is expected to rise in North America owing to increasing awareness on the
hazardous effects of carbonated drinks and growing health awareness.
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Key Players in the Ready-to-drink (RTD) Tea and Coffee Market
The prime
players dominant in the global RTD tea and coffee market include Starbucks
Corporation, Asahi Group Holdings Ltd., The Coca-Cola Company, Pepsico Inc.,
Monster Beverage Company, San Benedetto, Hangzhou Wahaha group, Ferolito
Vultaggio and Sons, Dr, Pepper Snapple Group, Taisun Enterprise Co. Ltd., and
Japan Tobacco Inc., among others.
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