Ready-to-drink (RTD) tea and coffee are seeing mounting demand owing to the busy and fast-paced lifestyle of consumers, and also as an alternative to carbonated drinks. RTD tea, in particular, is considered as a vital health drink. While RTD coffee is considered as a source providing instant energy.
This report presents a detailed review of the market for RTD tea
and coffee and also provides an evaluation of the market in terms of cumulative
revenue. This report segments the market in terms of types, additives,
packaging and pricing, ingredients, and geography. The study draws extensively
from both primary as well as secondary research. The information collated in
this report has been compiled after consulting senior analysts and leading
industry experts for obtaining and verifying critical information and in order
to assess the future prospects of the market for RTD tea and coffee. Secondary
sources include directories, databases, and encyclopedias for the
identification and collection of information.
A number of market dynamics such as market drivers,
opportunities, restraints, and trends, among others have also been elaborated
upon in this research report. These dynamics have been evaluated on the basis
of their respective effects on the growth of the market. A number of leading
market players dominant in the market for RTD tea and coffee have also been
highlighted along with their strategic industry activities and recent
developments.
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Overview of the Ready-to-drink (RTD) Tea
and Coffee Market
RTD tea and coffee are gaining popularity due to a number of
benefits associated with their consumption, such as, their antioxidant
property, presence of low calories, and as an instant energy source. In
addition, the rising cafe culture serving RTD tea and coffee is predicted to
fuel the market. Consumers are more inclined towards healthy drinks due to a
global rise in diseases such as diabetes and obesity.
In terms of additives, the market is segmented into
preservatives, flavors, sweeteners, acidulants, and nutraceuticals. On the
basis of type, the RTD tea market is segmented into fruit tea, black tea, green
tea, herbal-based tea, and oolong tea. In terms of packaging and pricing, the
market is segmented into glass bottle, pet bottle, canned, and
cartons/fountain. On the basis of ingredients, the RTD coffee market is
segmented into yerba mate, guarana, acai berry, ginseng, and taurine.
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The market for RTD tea and coffee is fuelled by a number of
factors including rising per capita disposable income and increasing health
awareness of consumers. In addition, the increasing trend of marketing, smart
advertising, rising functionalities, and strong positioning of RTD tea and
coffee also act as chief drivers for the market for RTD tea and coffee. On the
other hand, the growing consumption of coffee that is freshly ground and
increasing prices of raw materials may impede the growth of the market in the
coming years.
On the basis of geography, the market is segmented into Asia
Pacific, North America, Europe, and Rest of the World (RoW). Amongst these,
Asia Pacific led the market and is trailed by Europe. On the other hand, the
demand for RTD tea and coffee is expected to rise in North America owing to
increasing awareness on the hazardous effects of carbonated drinks and growing
health awareness.
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Key Players in the Ready-to-drink (RTD)
Tea and Coffee Market
The prime players dominant in the global RTD tea and coffee
market include Starbucks Corporation, Asahi Group Holdings Ltd., The Coca-Cola
Company, Pepsico Inc., Monster Beverage Company, San Benedetto, Hangzhou Wahaha
group, Ferolito Vultaggio and Sons, Dr, Pepper Snapple Group, Taisun Enterprise
Co. Ltd., and Japan Tobacco Inc., among others.
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