Liquid water enhancer are products comes in small size containers of concentrated flavored liquid are designed to be mixed with plain water to give different flavor and taste to the plain water. Only a few drops need to be mixed in plain water to give flavor. Liquid water enhancers come in different flavors such as sweet or may be in fruit flavors, and colors, they also give different neon color to the plain water. These liquid water enhancers also come with added minerals and vitamins, and it is claimed to make us drink more water than that of plain water. They are sweetened with artificial or natural sweeteners and natural colors. Consumer demand for innovative beverages and similar products is fueling market demand for liquid water enhancers in the global marketplace.
Liquid Water Enhancer: Market
Segmentation
Liquide
water enhancer market is segmented on the basis of its types as flavored water
enhancers, energy water enhancers, and fitness drops and others. Among all
types market segments flavored and energy water enhancers grab majority market
shares of global liquid water enhancer market. Fitness water enhancer is
another major market segment expected to grow at significant growth rate over
the forecast period. Others segment comprises of products which include water
enhancers with multi-functionality such as the combination of flavor and
energy.
Liquide water enhancers market is further segmented on the basis
of active ingredients in the water enhancers, as vitamins, electrolytes,
antioxidants, and sweeteners. The vitamins and electrolytes based water
enhancer are the market segments grabs more than 50% share of global liquid
water enhancer market. The majority of these water enhancers comes with natural
colors, flavors extracted from fruits, vegetables etc. Lemon, coconut water,
strawberry etc. fruit flavors possess higher market demand.
Liquid Water Enhancer Market: Regional
Analysis
Liquid water enhancer market is segmented on the basis of five
key regions as North America, Latin America, Europe, Asia-Pacific and the
Middle East and Africa. North America and Europe dominates liquid water
enhancer market due to increased awareness about this products. Manufacturers
are marketing water enhancers in western regions by promoting their health
benefits over that of carbonated and other energy drinks. Asia-Pacific is an
emerging market for liquid water enhancers in near future, due to rapid
urbanization, globalization, and increased adoption of Western culture and
trends. Moreover, there is a growing number of health and fitness-conscious
people in this region, which is expected to contribute to a higher growth rate
of water enhancers in the region.
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Liquid Water Enhancer: Market Dynamics
The growing number of obese population in the Western countries,
rejecting of fizzy energy and soft drinks due to health awareness and health
issues associated with consumption of carbonated drinks. Thus, to avoid
carbonated drinks consumers are preferring water enhancers as a healthy
substitute. Further supported by attractive marketing, this has stemmed into a
significant expansion of consumer base for health improving foods and
beverages, globally. Also, growing number of health conscious consumers in
developing countries like Japan and Singapore is another factor expected to
fuel market demand in Asia –Pacific region. Even the changing consumer
preference towards healthy flavored drinks has driven the water enhancer
market. Lack of stringent regulations from regulatory bodies such as the FDA
and ESFA are major restraints for the global liquid water enhancer market.
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Liquid Water Enhancer: Key Market
Players
The major key players operating in the liquid water enhancer
market includes Dyla LLC, Nestle, PepsiCo, Cott Beverages, The Coco-Cola
Company, Kraft Foods, Stur Drinks, and Vitamin Squeeze etc. These
companies are in constant expansion of production capacities and product range
with a strong marketing strategy have gained a sizeable consumer demand.
Start-ups are focused on efficient supply chain management to compete with the
big players. In a nutshell, with both major and new players actively contesting
for supremacy, the global liquid water enhancer market is anticipated to expand
at significant growth rate over the forecast period.
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