The beverage industry has shown the tremendous growth in past few years. Root beer is a non-alcoholic or slightly alcoholic beverage which is majorly consumed by Americans. Root beer is produced by distillation of sugar, yeast, and water. Root beer is originated from the small beer which has the alcohol content from 2-12%. Root beer was originated by Native Americans.
Market Segmentation: Root Beer
Root beer
can be segmented on the basis of alcohol presence, flavor, and caffeine content
and distribution channel.
Root
beer market can be segmented on the basis alcohol presence. Most of the
companies sell alcohol-free root beer while in many parts of North America; you
may find alcoholic root beer also. Root beer market is again segmented on the
basis of the flavor of the root beer. There are different flavors accessible in
the market of root beer, some of them are vanilla, wintergreen, cherry tree
husk, licorice root, nutmeg, acacia, anise, molasses, cinnamon, sweet birch,
and nectar. Root beer market is also segmented on the basis of caffeine
presence. Whether root beer has caffeine or decaffeinated. Root beer market is
also segmented on the basis of distributive channels as supermarket/
hypermarket, specialty stores, liquor shops, online sales, retail stores and
departmental stores etc.
Root Beer Market: Regional Outlook
Depending
on geographic regions global root beer market is segmented into five key
regions: North America, Latin America, Europe, APAC, and MEA.
Root beer
is almost exclusively a North American drink. America and Canada are the main
producers and consumer of the root beer. Sassafras, the main flavoring agent of
root beer is banned in the USA because of the presence of safrole, a
carcinogenic ingredient. Root beer is emerging in many other countries like
Australia, Argentina, Germany, and Mexico etc.
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Global Root Beer Market: Drivers
Rising
disposable income, the ever-increasing population, increasing in the number of
bars, restaurants, increase in the acceptance of western culture and relaxation
in the rules and regulation related to the operation of the beer industry,
preference to on to go beverages are some of the major driving force for root
beer market. Increasing disposable income among the working class population
allows the customer to go out more to restaurants and bars and spend more on
brewer industry. In addition, consumers are now willing to pay more for premium
segments also. Quick adoption of western culture has largely influenced the
drinking habits in the Asia Pacific region. People living in the west usually have
a habit of drinking beer with their meals, at parties and even during meetings.
Teenagers wish to drink, parents allow to drink root beer which has less or no
alcohol; also give the kick to root beer. Rising Anti-alcohol campaigns
and rising aging population are some of the major restraints for beer market.
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Global Root Beer: Key Players
Some of
the key players identified across the value chain of the global root beer
market include: DR PEPPER SNAPPLE GROUP, THE COCA-COLA COMPANY, Blitz-Weinhard
Brewing Co., The Dad's Root Beer Company, LLC., Sprecher Brewing Co. Inc.,
Stewart’s Restaurants, Inc., Berghoff Beer, WHOLE FOODS MARKET IP L.P.
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