Stinging Nettle Market Outlook
Stinging
nettle is a plant which is commonly known as urtica dioica across the globe.
Stinging nettle belongs to urticaceae family and is a native plant of Europe
region. The stinging nettle plant has a long history of use as a raw material
for textile, tea, food and traditional medicines. People of Asia Pacific region
has been using stinging nettle root for the treatment of urine related problems
such as frequent urination, inability to urinate, nighttime urination,
irritable bladder and painful urination. Stinging nettle root extract is used
to make astringent and is also as a diuretic for joint ailments. Many
pharmaceutical manufacturers across the globe are looking forward towards the
incorporation of stinging nettle extract in their products, owing to its wide
range of pharmaceutical application and health benefits offered by the stinging
nettle extract. The demand from the cosmetic industry for stinging nettle has
also witnessed an upsurge in demand as it is helpful in making anti-aging
creams and hair loss treatment products.
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Intuitive Marketing Strategy Boosting the Sales of Stinging
Nettle
Consumption
of antibiotics per capita is increasing on the backdrop of the increase in
healthcare expenditure and out of pocket pharmaceutical spending. Low and middle
income countries are growing in terms of per capita disposable income, and this
factor is boosting antibiotic consumption in these countries. The consumption
of antibiotics has shown a significant rise in BRICS countries in the last
decade; some antibiotics are available over the counter in these countries.
Needles to says, stinging nettle supplement manufacturers have also adopted a
targeted approach in these countries, and have invested in marketing efforts.
These factors collectively are expected to support the overall demand for
stinging nettle supplements across the globe.
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Global Stinging Nettle Market: Key
Players
Some of
the major manufacturers and suppliers operating in the global stinging
nettle market are: NOW Health Group, Inc., Solgar Inc., Herb Pharm,
LLC., Enzymatic Therapy, Inc., Swanson Health Products, Inc., Solaray, Inc.,
Good Herbs, Inc., Amalth Lifecare Pvt. Ltd., Hawaii Pharm LLC and Red Moon
Herbs.
Opportunities for Market Participants for Stinging Nettle
Companies
operating in the stinging nettle market could focus on expanding its reach in
the untapped Mediterranean markets in order to enhance its business of stinging
nettle over the forecast period. Consumer these days are looking for handy
packaging solution for any product they buy, hence manufacturers across the
globe could focus on offering stinging nettle in convenient packaging formats
in order to enhance a large consumer base. The limited knowledge and awareness
of medical practitioners along with low penetration of stinging nettle
supplements across wider non-urban clusters is limiting the stinging nettle
supplement industry to unfold its potential. Consumer purchasing power and per
capita healthcare expenditure in these countries are also increasing year on
year, thereby creating a pool of potential targets for stinging nettle
manufacturers and suppliers. The rural population is over 60% of the total
population in developing countries, and absence from the shelves of retail and
pharmacy outlets is poised to restrict the growth of the stinging nettle
industry. Hence knowledge based advertisement could act as an opportunity for
manufacturers entering the stinging nettle market over the forecast period.
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