A profound relationship exists between apple cider vinegar, and health and
wellness. And, apple cider a day keeps the doctor away might have caught up on
the millennial imagination in a major way. And, a lot of the credit goes to
celebrities endorsing the product left, right and center. Some of the A-listers
who have joined the apple cider vinegar bandwagon include Katy Perry, Jennifer
Aniston and Victoria Beckham. People take them seriously and this influences
market growth in a substantial way.
As per a detailed market analysis by Transparency Market Research (TMR),
the global apple cider vinegar market will grow at a CAGR (Compound Annual
Growth Rate) of approximately 6% between 2018 and 2027. It will chart a 5%
year-on-year growth in 2019. Some of the factors propelling growth into the
apple cider vinegar market are rising awareness and varied use in different
end-use industries like beauty, pharmaceuticals and wellness.
As the trend for natural rages onto the global landscape, capturing
peoples’ lives like never before, the demand for apple cider vinegar will grow
which is a go to ingredient foe the population consumed by clean eating. It is
rich in minerals, enzymes and vitamins and can be had as a tonic, straight from
the bottle. Besides, the multiple benefits it accrues like weight loss,
regulation of blood sugar level, improvement in immunity and gut well-being,
aids in the market charting a higher curve.
Another trend that is leading the market take on a high growth
trajectory is the rise of veganism. As people realize the benefits of an animal
free diet, move to natural products, packed with nutrition is on a rise. A
robust distribution system is further helping players grab a bigger share of
the pie.
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Key Strategy for Players to be Product Diversification
over the Forecast Period
Consumers are not just massively moved by a health and fitness concern
on their daily lives but they are also open to experimentations. And, thus it
comes a no surprise that players are dabbling with additional ingredients like
walnuts, green tea, ginger, etc. These premium beverages enthrall consumers
that want more from less in terms of food items and beverage options.
And, they are eager to pay extra for functional premium choices.
Other strategies that players in the global apple cider vinegar market
are deploying include strategic collaborations and partnerships, and mergers
and acquisitions. And, from PepsiCo. Inc. to Kraft Heinz Company, major players
are not shying away from these to ensure future growth.
Players are also trying to cut manufacturing costs and improve product
quality by obliterating need to outsource raw materials. Thus, many are seen
investing in growing their own apple orchards.
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