The global matting agents market has been witnessing continuous technology and product development by the market players. According to a report by Transparency Market Research, the market for matting agents will experience expansion of product portfolio. The manufacturers are focusing on developing new strategies to increase the diversification of the market. Some of the leading companies in the market are Akzo Nobel N.V., The Lubrizol Corporation, Axalta Coatings Systems LTD., Huntsman International LLC, PPG Industries, Inc., W.R. Grace & Co., and Evonik Industries Ag.
The
global matting agents market is anticipated to rise at a CAGR of 5% during the
forecast period of 2017 to 2025. The market was valued at US$540 mn during 2016
and is expected to rise during the forecast period. According to technology,
water based matting agents leading the market and is expected to increase by
the end of 2026. Asia pacific held the larger share in the market during 2016
by holding 25% of the total share. This region is expected to rise during the
forecast period due to rise in infrastructural and economic development in
countries such as India, Indonesia, China, and Vietnam.
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Rise
in Architectural Coating to Increase Demand for Matting Agents in the Market
Matting
agents are increasing in demand due to rise in demand for coil and wood
coatings. These are the major applications of matting agents market. Matting
agents have also increased demand in architectural and industrial coatings.
Properties of matting agent is to provide matt finish along with soft feel.
They also improve the properties of the surface, mar resistance, and slip of
the material they are applied on. Matting agents are gaining popularity due to
consumer’s demand for soft feel or haptic effects. Matting agents improve the
desirability of architectural coating by improving its rub, scuff, and slip
resistance in architectural coating. Thus the demand for matting agents are
gaining popularity in the market. The demand for matting agents are rising due
to increased architectural and industrial coating. This segment is rising
significantly because the demand for excellent surface properties are in demand
by the consumers. Diatomaceous earth is rising in popularity for base material
of matting agents. Producers are developing a low cost and eco-friendly matting
agent with the help of diatomaceous. The government policies and stringent
regulations have led in rise of eco-friendly matting agents. The rise in
awareness among consumers regarding the environment has also fueled the growth
of eco-friendly matting agents in the market.
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This
rise in demand is leading to rise of new players to enter the market by
providing cost effective eco-friendly matting agents
Increased
UV Cure Coating Likely to Hamper the Market Growth
Increase
in demand for UV cure coatings is anticipated to affect the matting agents
market during the forecast period. The end users are shifting their preference
from matting agents to UV cure coatings due to the benefits it provides. Matting
agents have several issues as compared to compatibility of UV cure coating
therefore it cannot be added to the UV cure coating. Doing so will decrease the
efficiency of matting agents. Therefore, there is increased demand for UV
coatings in the market. Matting agents also emit VOC in higher film shrinkage
and solvent based technology. Matting agents have presence of high solid coarse
particles and lack evaporation process. Matting agents also have inconsistency
during action and lower cure speed. This will further lead to hamper of growth
in the market during the forecast period.
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