Market Outlook
Shortenings are edible fat which is solid at room temperature.
It can be solid or liquid. Solid shortenings are recommended for the use in
pastries, bread, and pie crusts whereas liquid shortenings are mainly used in
cakes. Shortenings are made from vegetable oils as well as animal fats, but
these days shortenings which is made from hydrogenated vegetable oils are most
common in the market. They are made from cottonseed, soybean or refined palm
oil.
Flaked shortenings have become the global demand as it is used
in bakery and confectionary products. The growing trend of health and fitness
has a major impact on the flaked
shortenings market. Flaked shortenings are prepared from vegetable oils as well as
animal fats. As we all know, fat is one of the essential nutrients for the
human body as it provides energy, carry vitamins, provide structural support to
cells, and perform other biological functions. Flaked shortenings evenly get
mixed with dough or other components, due to which fats get evenly spread.
Flaked shortenings increase the formation of thin crisp fragments in baked products
and can also be used with other combinations of shortenings. The significant
feature of flaked shortenings is to conduct dry mix applications. It is also
beneficial for those who have problems with animal-derived products or are
vegans because its source is both plant and animal. Flaked shortenings are
available in different flavors in the market such as vanilla, strawberry,
orange, and others. The demand for flaked shortenings that are prepared from
vegetable oil is increasing because of the increase in the number of
vegans.
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Increasing Demand for
Bakery product Anticipated to Boost the Flaked Shortenings market.
Due to the increase in the number of bakery and confectionary
product consumers, the demand for the flaked shortenings is increasing
globally. Asia followed by Europe has the largest market demand for
bakery products hence the demand for flaked shortenings is higher in this
region. Due to the increase in the vegan population the market for
plant-derived flaked shortenings is anticipated to grow in the America and the
Asia Pacific region.
Global Flaked
Shortenings: Key Players
The global flaked shortenings market is evolving due to the
increase in the number of bakery product consumers. Manufacturers of flaked
shortenings are also focusing on vegan flaked shortenings, due to the
increasing number of vegans. Some of the global key manufacturers of flaked
shortenings are AAK AB, Bunge Limited, Cargill. Except them, more
industrialists and manufacturers are showing a keen interest in the flaked
shortenings because of the growing market demand due to the increase in the
number of bakery product consumers.
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Opportunities for
Market Participants:
The growing number of bakery product consumers is the key factor
in escalating the demand for the flaked shortenings. The bakery products which
are mostly available in the market are prepared from both plant and
animal-derived flaked shortenings. As the number of vegans is increasing these
days, so the manufacturers should focus on plant-derived flaked shortenings.
Manufacturers should also focus on fat content in the flaked shortenings
because these flakes shortening have a very high amount of fat and cholesterol.
Few companies have started manufacturing the fat-free flaked shortenings which
are highly preferred by the consumers. Due to the increase in awareness about
health and fitness among consumers, the demand for fat-free flaked shortenings
is very high. New and existing players have a good opportunity, as they can
advertise their product by providing an adequate awareness of the product like
its fat-free nature, its number of end uses. By considering these factors, the
market demand for flaked shortenings is anticipated to grow in the forecast
period.
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Huge demand for flaked shortenings product come from Asia and
Europe due to a large number of bakeries in this region. Hence, manufacturers
should focus on this region. Also, manufacturers of flaked shortenings should
focus on the Americas, and the Asia Pacific as the vegan population in these
regions is growing gradually as well as the fitness trend in these regions is
growing tremendously.
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