The latest market forecast report published by TMR on the beef protein powder market includes global industry analysis and opportunity assessment of the beef protein powder market for the period of 2019-2029. Revenue generated from the global beef protein powder market is estimated to be ~US$ 700 Mn in 2019. The beef protein powder market is projected to increase at a CAGR of ~6%, to reach ~US$ 1.3 Bn by 2029.
Rising Demand for Proteinaceous Diet Boosting Beef
Protein Powder Market Growth
Today’s population is adopting a preventive diet that emphasizes more on
the consumption of health products. Proteins are made up of long chains of
amino acids, which are linked by peptide bonds. The hydrolysis of dietary
protein helps in the production of amino acids, dipeptides, and tripeptides in
intestinal lumen. Deficiency of protein leads to certain ailments such as physical
weakness, anemia, vascular dysfunction, edema, and immunity-related diseases.
The popularity of beef protein powder is increasing due to its protein and
antioxidant content, which helps prevent obesity and other weight-related
health issues.
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Increased Demand for Fat-free and GMO-free Food
Products
With technological developments, consumers can access smart labels, due
to which, they can easily check the food ingredients as well as every detail
within the supply chain. Nowadays, costumers are asking food product
manufacturers to increase the transparency of their products, going beyond
ingredients, free-from status, and nutritional value. This is evident by the
continuously increasing demands by buyers to comprehend product-related
information such as from where and how the ingredients were obtained. Concerns
regarding products that are fat-free, non-GMO, organic, etc., have risen among
consumers, thus boosting the beef protein powder market.
Health Conscious Consumers Demand Nutritious Beef
Protein Powder-based Products
Beef protein powder-based beverages are enriched sources of nutrients
without any additional preservatives or additives. These help in weight
management issues, blood pressure, cholesterol, and support the prevention of
ailments such as obesity and cardiovascular diseases. This is expected to boost
the beef protein powder during the period of forecast.
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Organic Trend Increasing Demand for Beef Protein
Powder-based Products
Due to increasing awareness about food and health, the market demand for
organic beef protein powder is increasing. Nowadays, new trends for food are
increasing in developed as well as developing countries, with growing focus on
wellness. Organic foods have a different standard of quality as compared to
conventional foods. Organic products are grown using natural manures and pesticides.
These are free from genetically-modified organisms (GMOs), and have a very high
content of important vitamins and minerals. All these factors are driving the
market demand for beef protein powder in the food and beverage industry.
Surging Lactose Intolerance Population to Trigger
Demand for Milk Protein Alternatives
Lactose intolerance is a disorder of the digestive system, in which, a
person cannot digest lactose or other milk derivatives. Lactose intolerance
occurs due to the absence of the lactase enzyme in the body. It causes various
signs and symptoms such as diarrhea, abdominal cramps, and bloating in the
stomach. Lactose intolerance and other food allergies have boosted the growth
of the market for beef protein powder, as beef protein powder is an excellent
alternative to milk proteins.
·
According
to a report published by NCBI (National Center for Biotechnology Information)
in 2012, around 65% of the global population was lactose
intolerant, and this percentage is projected to reach 74% by
2020.
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