Desert fruit blend: Market outlook
In the
global cosmetics and personal care market, consumers are more inclined to buy
clean label personal care products. The shifting trend is due to increasing
awareness about the benefits of organic and natural ingredients propelling the
demand for desert fruit blends market. Consumers in cosmetics and personal care
market, demand for greener products is snowballing owing to the absence of
toxic ingredients. Moreover, consumers are currently more informed regarding
the benefits of using natural ingredients through various social media
platforms. Desert
fruit blend is a natural skin care product which can improve tone, skin
texture and appearance owing to the presence of healthy nutrients required to
boost skin health. Desert fruit blends are primarily added to skincare products
due to various properties associated with it such as antimicrobial activity,
antioxidant capacity, and pigmentation inhibition, all of which prevent various
skin diseases. Cosmetics containing desert fruit blend can repair damaged skin
and also inhibit the aging of the skin. However, the use of cosmetics and
skincare products containing synthetic ingredients such as petroleum-based
chemicals, aluminum salts phthalates, parabens, and aluminum salts is declining
due to awareness of the side effects of using such products. This awareness
regarding the benefits of natural or organic used in skincare and cosmetic
products is in turn driving demand for products with skin lightening,
anti-aging, and efficient moisturizing properties. In 2016, Procter and Gamble
(P&G) listed 140 fragrances, which it will not use in its products, as
these can cause endocrine disruption, cancer, and reproductive toxicity.
Rising Demand for Desert Fruit Blend
in Cosmetic and Personal Care Industry
Desert
fruit blend is complex of 3 fruits of the Australian desert including, Wattle
Seed (Acacia victoriae), Desert Lime (Citrus glauca) and Quandong (Santalum
acuminatum). Fruits included in desert fruit blend are known for their unique
protective mechanisms which help to withstand the extreme temperature, harsh
and dry climate. The increasing demand for antioxidants in cosmetics and
personal care market is creating enough space for the growth of desert fruit
blend market. Desert fruit blends are rich in antioxidants and also possess
astringent properties. In addition desert fruit blend also a rich source of
magnesium, calcium, ascorbic acid, citric acid, vitamin E, folate, zinc, iron,
malic acid, oxalic acid, proteins, and unsaturated fats. In the skincare
domain, demand for convenient and solution-oriented products has increased
considerably which has made the market more competitive than ever before.
Moreover, entry of major multinational companies is making natural and organic
products more accessible to consumers, but making the market highly fragmented.
Inclination towards medicated products has led to increasing demand for
specialized products, and companies are innovating in terms of improving the
packaging to enhance overall aesthetics and product appearance. In the desert
fruit blend market, manufacturers are focusing on countries with dry and arid
weather conditions such as Australia, GCC countries and others. The potential
of desert fruit blend is highly appreciated by consumers of these region owing
to their unique protective mechanisms which help to withstand the extreme
temperature, harsh and dry climate. With the increasing demand for desert fruit
blend in the market, it can be anticipated that the demand for desert fruit
blend will increase over the forecast period.
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Desert Fruit Blend: Opportunities for Market Participants
Customers
always seek for novel treatment options to reduce the signs of aging. Customer
expectation from treatment usually tends to be versatile, necessitating
treatments to address multiple concerns. Aesthetic practitioners are adopting
novel methods to improve skin quality which provides which is creating a good
opportunity for the growth of desert fruit blend. Desert fruit blend contains
are rich in antioxidants and target different facial aging signs. Aesthetic
practitioners are also focusing on carrying out research related to the use of
combination therapy for the treatment of scars which support the growth of
desert fruit blends. Apart from all the above-mentioned factors, increasing awareness
among manufacturers about desert fruit blend is expected to grow in the coming
future.
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