Monellin: Market outlook
Monellin is a sweet protein that is isolated from the fruit
native to West Africa known as Dioscoreophyllum cumminsii Diels, commonly
called as the serendipity berry. Monellin is a natural sweetener that is nearly
1,500 times as sweet as sugar. Monellin was first thought to be a carbohydrate
but later its potency as a potential sweetener was confirmed. Monellin is used
as a sweetener and a flavor enhancer in food and beverage industry. However,
the commercial establishment and mass marketing of monellin are yet to find
acceptance and approval in the food and beverage industry. Presently use of
monellin is limited in spite of its sweetening efficiency, the reason being the
sensitivity of monellin towards heat or acid
treatment, which makes its large-scale purification relatively difficult.
Moreover, the serendipity berry plant is difficult to grow, and the sweetness
content of the plant is based on its structure which gets broken when exposed
to extreme temperatures, making its stability as a food additive uncertain.
However, measures are taken to overcome these limits by modifying the protein structure
and synthetically producing monellin to achieve the desired sweetness level
without any external or internal hindrance.
Intensive Research
and Development Activities and Increasing Market for Sugar-Alternatives is
Anticipated to Create Market Opportunities for Monellin
The landscape for sweeteners is continuously developing and
evolving. The selection for right sweeteners depends on several factors that
include changing consumers’ demands, improvement in ingredient technology,
intensive research and development facilities, and health and regulatory
concerns. There are a vast and diverse number of industries that use sweeteners
as flavor enhancer and additive; it’s merely impossible to have a single
on-the-go solution for sweetness. Experts operating in the food and beverage
industry thus carefully consider sweeteners and opt for those ingredient
suppliers that have technical know-how and experience to aid them in finding a
sweetener that caters to the needs and demands of the consumers. Monellin is a
protein-based sweetener that is obtained from serendipity berry which is being
considered by researchers and industry experts as a potential alternative of
conventional sweeteners available in the market. Intensive research and
development activities are carried out to improve the efficiency and efficacy
of monellin with overcoming its limits related to production and instability at
extreme PH and temperatures. Intensive research and development are anticipated
to be the primary driver for the market of monellin over the forecast period.
Besides, the adoption of monellin by food and beverage manufacturers to provide
consumers with a better sweetener solution is also expected to push the market
for monellin in the near future. Monellin is used to target the population with
diabetes and those who are likely to limit their sugar intake. Targeting these
group of consumers is again anticipated to provide prospects for monellin over
the forecast period.
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Monellin: Key Players
Some the key players operating their business in the global
monellin market are Anhui Haibei Import & Export Co., Ltd., and Merck KGaA,
among others
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Opportunities for
Monellin Market Participants:
The market for monellin is anticipated to witness demand in
developed regions for North America and Europe. The reason for the development
of monellin market in these regions is due to the intensive research and
development facilities and advancement of ingredient technology. Besides, the
growing development of low-calorie-alternative sweetener in North America and
Europe is pacing the market opportunity for monellin. Moreover, monellin is
used in Japan and is declared as a safe additive by the Ministry of Health and
Welfare. Backward integration from manufacturers to raw material suppliers would
help in improved quality and profit margins and provides a competitive
advantage to monellin manufacturers.
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