Dehydrated Potato Products Market to Reach a
Valuation of ~US$ 19 Bn by 2029: Transparency Market Research
The latest report published by Transparency Market Research on the dehydrated potato products market includes global industry
analysis and opportunity assessment for 2019-2029. Revenue
generated from the global dehydrated potato products market is projected to
reach ~US$ 12 Bn in 2019, and is estimated to increase
at a CAGR of ~5%.
Demand for Economic Pet Food to
Bolster Dehydrated Potato Products Market Growth
A substantial rise in people preferring to have pets has been witnessed
over the years, due to factors such as security, company, and emotional support
that pets provide, particularly to single-person households as well as to
working millennials. Owners strive to provide nutritious meals with a variety of
flavors to their pets, and are interested in products that offer additional
health benefits. Manufacturers in the global pet food market are increasingly
incorporating dehydrated potatoes into their pet food products to make them
more economical and also increase the palatability of their offerings. This is
anticipated to fuel the demand for dehydrated potatoes over the forecast
period, thus bolstering the growth of the dehydrated potato products market.
For instance, Wetland offers dehydrated potatoes in its product - Taste
of The Wild - in which, mashed potatoes are included to enhance the taste and
also add fiber content.
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Dehydrated Potato Products Market: Gluten-free
Trend in Europe to Boost Sales
Europe is projected to hold around 26.5% of the market
share in the global dehydrated potato products market over the forecast period
of 2019-2029. According to FAO, Europe ranked second among potato
consumers in the world. Countries such as Belarus and the Ukraine have the
highest per-capita consumption of potatoes. Dehydrated potato products such as
fries and chips are consumed in large quantities in Europe.
Dehydrated potato products are considered as easy-to-use food products,
and are also used in a wide variety of dishes to enhance their taste.
Dehydrated potatoes are a rich source of dietary fibers and are free from gluten.
Additionally, dehydrated potatoes can be made available in large varieties and
in every season of the year, unlike other seasonal gluten-free food options.
For instance, Idahoan offers mashed potatoes that are gluten free, to
cater to the demand from consumers suffering from celiac disease.
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Manufacturers of dehydrated potato snacks such as hash brown, chips, and
crisps are keeping a tab on current consumer needs and preferences. Due to the
increasing trend for healthy eating and health consciousness, manufacturers are
changing and adapting their strategies according to consumer needs.
Gluten-free, low-sodium, low-fat, etc., are attractive products are being
introduced by manufacturers. Some products are claimed as kosher, vegan,
non-GMO, and halal certified, which attracts certain consumer groups. Such
claim-related potato chips and crisps products by manufacturers are likely to
experience surge in demand from health conscious consumers, and this is likely
to result into promising growth of the dehydrated potato products market.
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Dehydrated Potato Products Market: Trend of
Transparency and Clean Label
With increasing food safety regulations, many dehydrated potato manufacturers
are opting for transparency and clean label. Clean label is a consumer-driven
trend in the global market, highly impacting food and beverage products. Due to
the increased tendency of consumers to know and understand all the ingredients
used in a product before purchasing it, dehydrated potato manufacturers are
forced to follow this trend.
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