Herb
Infusions Market - Snapshot
Broadly, herb infusions comprise beverages including herbal
teas, wherein herbs are steeped in water or other liquids to absorb the flavor.
Various herbs such as rosemary, dill, basil, mullelin, thyme, dill, and sage
are used to make herb infusions.
Rising uptake of herbal and natural products is serving to boost
the demand for herb infusions. Individuals, mostly in urban areas are striving to
adopt age-old food habits to make up for deterioration of health due to modern
lifestyle. Adoption of whole grains, efforts to incorporate various parts of a
plant for food, home products, and toiletries is a practice increasingly
observed among urban consumers. The increasing desire of urban consumers to go
all-natural to fight today’s polluted environment is another factor for demand
of herb infusions.
Herb
infusions are primarily of two types: organic and conventional. Key
sources of herb infusions are rosemary, thyme, basil, nettle, chamomile, sage,
Echinacea, mullein, and others. Growth of herb infusions market is also
attributed to varied end users of herb infusions, which include food,
confectionery, beverages, healthcare, bakery, salad dressings, personal care,
aromatherapy, and flavor & fragrances.
Herbal teas, herbal shampoos, herbal soaps, and herbal bath
towels are some natural products that urban consumers are vying to adopt.
Expanding interest of food and beverage manufacturers to foray into natural
products is another key trend for continually rising demand for herb infusions.
Endorsements of herb infusions from practitioners of ancient
medicine is boosting consumer confidence for these products. Urban consumers
are increasingly travelling to remote places for their natural vegetation.
Urban consumers interested in natural products are increasingly spending time
to understand use and benefits of vast variety of plant species. These
individuals now tend to plan trips to distant locations, including hilly areas
for their vegetation. Roots, stem, leaves of plants are some parts that are
used for herb infusions for everyday use.
Market
Outlook
Infusion is a process of steeping plants and plants products in
water or other liquid until the liquid absorbs the flavors and oils. Herb
infusions are very strong beverages that are made by pouring either cold or hot
water or some other liquid such as juice, diluted glycerin, vinegar or wine
over herbs and letting it soak for a long time. Herbal teas are sometimes
called as herb infusions, but herb infusions is a broad term which includes all
the herbs including herbal teas. Various herbs such as dill, sage, rosemary,
chamomile, mullein, basil, and thyme are used to make herb infusion. Growing
consumer’s attraction towards herbal and natural products is expected to boost
the demand for the herb infusions during the forecast period.
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Herb
Infusions for Health & Nourishment
Herb infusions are the products which are obtained from the herb
by the infusion process. A common example of herb infusions is an herbal tea.
Herb infusions are used as a taste enhancer and for the medicinal purpose. Herb
infusions are used as a flavor and fragrance ingredients in food industries.
Herb infusions are also used as an herbal remedy to cure various disease such
as dementia by providing large quantities of vitamin, minerals, calcium,
proteins, and essential fatty acids in their most natural form. Herb Infusions
are considered as the natural and safe health & nourishment product as it
does not contains chemicals, so consumers are getting more attracted toward
herb infusions. Bound to these factors, it is expected that the demand for herb
infusions would be high in the near future.
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Global
Herb Infusions: Key Players
Some of the global key manufacturers and suppliers of herb
infusions are Guangzhou Qixing Pharmaceutical Co. Ltd., Mayway, Natural
Herbs & Spices, Infusion GB, Herbal Infusion Co., SodaStream USA
Inc., Ahmad Tea, Twining and Company Limited, UK Tea and Infusions
Association. More industrialists and manufacturers are showing a keen
interest in the herb infusions as the demand for the product is growing in the
pharmaceutical and cosmetic industry.
Opportunities
for Market Participants:
The globally growing trend of clean label and natural products
is expected to boost the demand for herb infusions in the near future. In
addition, growing health consciousness is expected to boost the demand for the
herb infusions market during the forecast period owing to the significant
health benefits of herb infusions. Also, growing consumer demand for flavorful
products globally would have a significant impact on the herb infusions market
as herb infusions add flavor to food and give a pleasant fragrance. It is also
used in culinary, and for salad dressing. The growing number of new dishes and
food and beverage industries would also have a great impact on the herb
infusions. Herb infusions are directly be consumed as a beverage and also it is
added to some other ingredient to make beverages. Hence, there is an excellent
opportunity for the herb infusions manufacturer to target beverages industries.
New players who are going to invest in the market should focus on the
healthcare industries as the demand for herb infusions is high in healthcare owing
to the health benefits of herb infusions. By considering the above factors, it
is expected that the Herb Infusions market will grow positive during the
forecast period.
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