Market Outlook
Whey permeate is a product from which protein ingredient and
other solids from milk are removed. Whey permeate is also known as the high
lactose dairy product solids. Whey permeates consists of a lot of lactose
content, a minimum of approx. of 80 per cent. The whey permeate is loved by
consumers, owing to its pleasant flavor and sweet taste. The whey permeate is
sweeter than the sweet whey available in the market, due to which the demand
for whey permeate is increasing from the confectionary industry across the
globe. The whey permeate is a GRAS approved product because of which it is
considered safe and suitable for both feed and food applications. Whey permeate
has a sweet dairy flavor due to which many manufacturers are considering whey
permeate as an ideal ingredient for chocolate and confectionery application.
The whey permeate is considered as a cost-saving ingredient as it can be easily
replaced with other more expensive ingredients such as whey powder and pure
lactose among others.
Growing young population
base drives the whey permeate market
The growing number of people aged between 16-28 years in APAC
and Latin America countries, coupled with their ever-changing food habits, can
be cited as the primary driver for the whey
permeate market in these regions. The growing competition among various
confectionery segment is forcing manufacturers to focus on product innovation
and better marketing activities. Furthermore, confectionery products also serve
as the best available alternative to chocolates and biscuits. The designing of
confectionery products are done in such a manner so as to make them attractive
to people of all ages. Hence whey permeate is the ideal ingredient to be used
in any confectionary product owing to its sweet taste and smooth texture. With
further increase in the young population, the demand for the confectionary
product is expected to increase significantly, resulting in high demand for
whey permeate over the forecast period.
Global Whey Permeate
Market: Key Players
Some of the major manufacturers and suppliers operating in the
global whey permeate market are Arla Foods, Agri-Dairy Products, Inc., American
Dairy Products Institute, Lactalis Ingredients, Arion Dairy Products, Melkweg
Holland BV, Havero Hoogwegt B.V., Sloan Valley Dairies Ltd., Arion Dairy
Products B.V., Pacific Dairy Ingredients(Shanghai) Co., Ltd. and A.R. Dairy
Food Private Limited among others. Apart from the above mentioned companies,
many other manufacturers are also entering the whey permeate market, owing to
its wide application in the bakery and confectionary industry, resulting in
high demand for whey permeate over the forecast period.
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Opportunities for
Market Participants
Medicated confectionery such as hard candies and lozenges are
widely used in the formulation of drugs for minor throat irritation, colds,
coughs, and other conditions. The limited product range of medicated
confectionery is expected to create an opportunity for whey permeate
manufactures. With the increasing trend of quitting smoking, anti-smokers
choose throat sweets and breathe fresheners, consequently helping the whey
permeate market in the medicated segment to significantly grow in the coming
years. Moreover, understanding customer needs and offering products accordingly,
with specified characteristics, should be the key focus area for the new
manufacturers entering in the whey permeate market. Additionally, companies
could focus on developing consumable products that are associated with several
health benefits in order to leverage the arising opportunity from an increasing
number of health-conscious customers in the global whey permeate market.
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