Market
Outlook
Cellulose is an organic polymer found in green plants and algae.
Ethyl group is attached to hydroxyethyl by an ether linkage to develop ethyl
hydroxyethyl cellulose (EHEC). Ethyl hydroxyethyl is used as food additive,
stabilizer, emulsifier, thickener, as a binding agent, film former and as
viscosity controlling agent. The market for ethyl hydroxyethyl cellulose has
applications into the food industry and pharmaceuticals. The increasing demand
for building and construction are expected to drive the growth of the
market. There is rapid urbanization and development in infrastructure and
building in developing countries which is expected to increase the market as
there is an increase in demand for cement, paints and coatings. In the chemical
industry, ethyl
hydroxyethyl cellulose is used in
manufacturing of various daily use products such as toothpaste, soap, lotion
and cosmetics, and ointment. The application of ethyl hydroxyethyl cellulose in
these common daily use products is expected to keep the market positive over
the forecast period.
Increasing
Demand for Ethyl Hydroxyethyl Cellulose in Market
Ethyl hydroxyethyl cellulose is utilized in various industries
such as hair care products, skin care products, cleaning solutions, soaps, and
other general household products which are commonly used by the general public,
hence market is expected to grow significantly. The demand for ethyl
hydroxyethyl cellulose is high in paint industry as it acts as thickening
agent, water- retaining agent, a binding agent, enhance washing resistance and
improve the cost-effectiveness of the formulation. Into paper coating, the
ethyl hydroxyethyl cellulose is used as an emulsion, foam stabilizer and film
forming agent. Pharmaceuticals are using ethyl hydroxyethyl cellulose as a
protective colloid other than the use of it as binding and stabilizing
agent. Ethyl hydroxyethyl cellulose is fragrance and flavorless
ingredient making its easy use in the food and beverage industry. With changing
lifestyle there is the growing demand for cosmetics and personal care products,
it is anticipated that market for ethyl hydroxyethyl cellulose is expected to
grow in cosmetics industry.
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Ethyl
Hydroxyethyl Cellulose Market: Key Players
The market key players of ethyl hydroxylethyl cellulose are SE
Tylose GmbH & Co. KG, Daicel Fine Chem Ltd and Shandong Head Co. Ltd., JRS
PHARMA GmbH & Co. KG, Fenchem Biotek Ltd, Dow Chemicals, AkzoNobel
Specialty chemicals, Lotte Fine Chemicals, Dai-Ichi Kogyo Seiyaku Co. Ltd,
China RuiTai International Holdings Co. Ltd. Various market key players and
suppliers are in the market as there is rise in demand of ethyl hydroxyethyl
cellulose in various industries. But the restraining factor for ethyl
hydroxyethyl cellulose market is, people are more likely to use natural
products in the food industry with increasing food concerns reducing the use of
chemicals or other synthetic products.
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Opportunities
for Market Participants
The existing manufacturers are opting for sustainable
development by green production, recycling or other method to reduce the
emission of air pollutants which is a major concern during the production of
ethyl hydroxyethyl cellulose. The manufacturers are expected to expedient the
product to consumer directly as it is useful for preparation of homemade paints
and coatings. In addition it is also expected to increase demand in foodservice
industry for its usage in preparation of various food items. The pharmaceutical
manufacturers are expected to increase the use of ethyl hydroxyethyl cellulose
as it is an ideal ingredient for production of hydrophobic drug and capsules as
they are easily absorbed by intestinal walls. For the participants in chemical
industry, ethyl hydroxyethyl cellulose is an easily available and cost
effective alternative to thickener as it has application in production of
various household products, cosmetics, adhesives and sealants. There is
expansion in urbanization which prompts greater advancement of building and
infrastructure. Due to which the market for cement industry, paint industry is
growing which is expected to increase the growth of ethyl hydroxyethyl
cellulose market.
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