Nootkatone: Market
outlook
Flavor inspiration among customers is at its peak, which is
driving the food and beverage manufacturer to include vibrant flavors in their
final products. In the flavor industry, the demand of citrusy flavor is growing
at a high growth rate owing to its ability to impart a tangy and sweet flavor
to the food products. In the global food and beverage market, the demand of
nootkatone is increasing owing to its extremely powerful grapefruit aroma and
woody top note. Owing to nootkatone citrusy, woody, peely and grapefruit like
aroma profile, it is widely used in grapefruit and citrus flavored beverages.
On the other hand, the demand of nootkatone is increasing in the men perfume
industry to create a dry and citrusy fragrance in men’s perfume. In the global nootkatone
market, Europe and North America hold the major share in production
and consumption of nootkatone owing to the presence of global players of
cosmetic and food and beverage industry. The increasing demand of nootkatone in
these industries is expected to boost the sales of nootkatone over the forecast
period.
Rising Demand for Nootkatone Flavor and Fragrance Industry
Nootkatone is a fine
chemical extracted from the grapefruit and responsible for the unique flavor
and aroma of the fruit. Nootkatone belongs to the family of terpenes, which are
volatile compounds making them easy to smell and taste. In the global flavor
and fragrance market, the demand for nootkatone is increasing at a robust
growth rate in the food and beverage industry and also in the cosmetic
industry. In the food and beverage industry, the demand for nootkatone is
increasing as a flavoring agent. On the other side, nootkatone is one of the
most important and expensive aromas of grapefruit, which can decrease the
somatic fat ratio in cosmetic products and therefore its demand is increasing
form the cosmetic industry. Grapefruits are gaining demand as a fumigant
against fleas. Nootkatone in the grapefruit are potential fumigant against the
unfed nymphs of the ticks Dermacentor
variabilis, Rhipicephalus sanguineus, Ixodes scapularis, which is
opening the door of nootkatone as an alternative for biocontrol of disease
vectors. On the other hand fluctuation in the production of grapefruit affected
by the disease, hurricanes which is one of the major factor restraining the
supply of the nootkatone in the global flavor and fragrance industry.
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Opportunities for Market Participants:
The lucrative growth and frequent product launch in the global
food and beverage industry with different flavor are fuelling the demand of
nootkatone market. In addition, escalating demand for tangy flavored juices and
beverages is also boosting the demand of nootkatone. The use of nootkatone as a
fumigant to kill ticks and cockroaches is potentiating the nootkatone market
for its application and therefore increasing the demand of nootkatone. Apart
from the mentioned factors, with multiple applications in various industries,
many companies and industrialists are seeking to utilize nootkatone in their
final products to enhance the aroma and taste of the food products.
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Global Nootkatone: Key Players
Some of the key players of nootkatone market are Vishal
Essentia, Isobionics, PUYI BIOLOGY, Evolva, Penta, Aromor, Frutarom, and
others. Many regional manufacturers are showing their keen interest to bring
nootkatone in their production line.
Global Nootkatone Market: A Regional Outlook:-
Presence of established players in North America and Europe,
these regions hold the major share in consumption and production of nootkatone.
Companies like Evolva, Penta, Aromor, Frutarom are situated where it can be
expected that the demand of nootkatone will increase over the coming years. On
the other hand, Asia Pacific is anticipated to witness robust growth in the
coming future. On the other hand, with increasing awareness among customers, it
is expected that the demand for nootkatone market is expected to grow over the
forecast period.
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